Open to opportunities

Daniela Lopez Arbelaez

@danielalopezarbelaez

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I build paid media campaigns, optimize sales funnels, and turn performance data into stronger ROI.

Colombia

Message

What I'm looking for

I'm looking for opportunities in paid media and digital strategy where I can create campaigns, optimize funnels, analyze performance data, use automation tools, and improve ROI through creative and organized execution.

I'm currently creating content and supporting paid media strategy and campaign execution at GL Mentoring. I coordinate project delivery, communicate with clients, and help ensure brand work meets requirements on time.

At Digital Moses, I created Meta advertising content and monitored and optimized ads against management KPIs. My work combined performance analysis with the organization’s proprietary software and automation tools.

Previously, at Tremenda Creativa, I wrote content for commercial brands, managed social publishing, analyzed social media performance, and developed online communities for clients.

I bring a publicist’s creative perspective to paid media, sales funnel optimization, data analysis, and project management. I work with Meta Ads, Google Ads, Hotmart, Looker Studio, Google Analytics, ClickUp, and n8n to improve processes and results.

Experience

Work history, roles, and key accomplishments

Current

Community Manager – Paid Media Assistant

Current

GL Mentoring

Jan 2025 - Present (1 year 7 months)

Create content for the agency's brands, support paid media strategies and campaign execution, coordinate team for timely project delivery, and communicate with clients.

Content Creation Paid Media Campaign Execution Team Coordination Client Communication