Crystal Cheng

Built partnership product, team and strategy from scratch and drove a $X billion/year high-margin business line while leading a tiger team of 10+ and negotiating a multi‑million dollar inference cloud acquisition.

Advise on investment, company strategy and product development as an active board member to support growth and product-market fit.

Built the product management org and launched a PLG SaaS business line that increased qualified leads 50x, secured a $100M NVIDIA investment, and identified a $4.5B new market through deep customer research.

Led forecasting, pricing and ML platform efforts that increased AI-managed sessions to 100% and improved mid-term profit ~125% while shipping 15+ responsible AI models and improving ETA by 11%.

Built a growth product org and drove feed-to-monetization initiatives that doubled YoY profitability, launched AI onboarding for SMBs, and reduced time-to-value from ~40 days to ~30 minutes.

Led same-day delivery product and supply chain upgrades for a >$10B/year segment, improving NPS by 10+ points and reducing delayed orders by 55% while leading 20+ PMs.

Led payroll and onboarding products that became top growth drivers, achieving 11x conversion in trial-to-pay and building a low-code console powering 100+ operational workflows.

Led development of two consumer subscription lines (~$100M each), reduced acquisition costs >53% and increased LTV 86% through cohort and retention analysis, and supported a $100M acquisition deal.

Completed a Master’s degree in Management Science & Engineering with emphasis on engineering management and business applications.