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@nataliyakolb
Executive product leader with 15+ years in SaaS and HRTech.
I am an executive product leader with over 15 years of experience in scaling SaaS B2B2C platforms from early-stage to global enterprise. My career has been dedicated to driving innovation, operational efficiency, and market leadership by aligning product strategy with revenue growth and customer success. At Magnit, I served as SVP of Product & Design, where I led products across various domains, supporting over $23B in labor spend for more than 300 Fortune 500 clients.
Throughout my career, I have successfully defined unified product visions and strategies, built high-performing global teams, and executed roadmaps that have resulted in significant revenue growth and client retention. My leadership has supported five M&A integrations, quadrupled product velocity, and contributed to doubling revenue year-over-year while maintaining a 99% client retention rate. I am passionate about leveraging AI-powered innovations to enhance product offerings and drive market success.
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Work history, roles, and key accomplishments
Ami Labs
Jan 2024 - Present (1 year 10 months)
Led development from POC to MVP for an AI-powered agent, accelerating time-to-market and laying the foundation for early user testing and pilot deployment. Defined go-to-market, monetization, and scalability strategies in collaboration with the founding team, ensuring product-market alignment and compliance with ethical AI and data privacy standards.
Magnit
Feb 2021 - Jan 2024 (2 years 11 months)
Owned end-to-end product vision and strategic execution that repositioned the company from a legacy service provider to a leading SaaS platform. Launched the Total Talent Intelligence product line, contributing to a 10% YoY increase in total company revenue and increased revenue by 40% through strategic product realignment.
PRO Unlimited
Aug 2017 - Jul 2021 (3 years 11 months)
Owned product strategy, roadmap, and delivery for a global HRTech platform, resulting in double-digit product growth and entry into new international markets. Designed and launched the Pay Intelligence product line, delivering significant cost savings and improving talent retention for enterprise clients.
PRO Unlimited
Jul 2015 - Aug 2017 (2 years 1 month)
Led HRTech platform modernization with enterprise clients to unlock workflow automation and user-centric design, driving 30% growth in net-new business. Developed an enterprise-scale AI matching engine that transformed resume-to-role alignment.
PRO Unlimited
Mar 2014 - Jul 2015 (1 year 4 months)
Led client migration to HRTech SaaS platform across Healthcare & Life Sciences verticals, achieving 100% adoption in one year and saving $150K annually by replacing legacy third-party solutions.
PRO Unlimited
Mar 2013 - Mar 2014 (1 year)
Launched a native HRTech mobile app that achieved 30% client adoption and drove a 10% lift in new customer acquisition within the first year, extending market reach and earning a patent for product innovation.
CarePayment
Dec 2010 - Dec 2011 (1 year)
Led the end-to-end delivery of a Healthcare Tech SaaS platform offering flexible online payment options, empowering 100K+ patients to manage medical expenses and driving increased payment collections for providers.
MedeAnalytics, Inc.
Mar 2006 - Dec 2010 (4 years 9 months)
Delivered a patient insurance verification platform that generated $4M in revenue within three years, enhancing operational efficiency for 30+ healthcare clients through successful product implementation and adoption.
Xpherix, Inc.
Apr 2003 - Jan 2006 (2 years 9 months)
Launched Link-ID, a web-based contact-sharing product enabling users to securely exchange and auto-update address book information, resulting in 100K+ users and enhanced retention through seamless, real-time contact syncing.
Degrees, certifications, and relevant coursework
Bachelor in Computer Science, Computer Science
Software and tools used professionally
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