Open to opportunities

Cristina Santana Herrera

@cristinasantanaherre

Message

Results-driven Sales Manager who builds international pipelines and closes deals.

Spain

Message

What I'm looking for

I seek a sales role where I can build international pipelines, manage end-to-end sales processes, use Salesforce-driven insights, and contribute to growth in a collaborative, results-focused team.

I am a results-driven Sales Manager with international experience creating business opportunities from scratch and converting cold leads into long-term clients.

I excel at strategic prospecting, relationship building, negotiation, and daily Salesforce-led pipeline management. I have designed and presented international sales strategies and generated detailed reports to improve team performance.

My track record includes developing over 50 new international accounts, generating €4,000,000 in quotations, increasing sales revenue by 15% at a prior employer, and closing contracts valued at €450,000.

I bring strong communication skills in English and intermediate German, proficiency with Trello and MS Office, and hands-on experience coordinating logistics, quotations, and cross-border client relationships in renewable energy, oil & gas, and creative industries.

Experience

Work history, roles, and key accomplishments

Current

Co-Creator & Community Manager

Current

Lambada Records

Jan 2022 - Present (3 years 10 months)

Developed brand visibility and client engagement strategies, managed record label operations including budgets and production follow-up, and organized album launch events that boosted local cultural impact and audience growth on streaming platforms.

Brand Management Community Management Event Coordination Social Media Strategy Client Communication

Sales Assistant

Otech Marine Services S.L.

Jan 2019 - Dec 2022 (3 years 11 months)

Proactively generated international leads and managed pipelines, increasing sales revenue 15% and closing contracts totaling €450,000 while expanding the client base by 35%. Prepared high-value quotations for Spanish and Norwegian markets and maintained long-term client relationships.

Salesforce Lead Generation Client Relationship Management MS Office Sales Pipeline Management

Sales Manager

Gran Canaria Subsea and Offshore Base S.L.

Jan 2016 - Dec 2019 (3 years 11 months)

Designed and executed international sales strategies, generating over €4,000,000 in quotations and developing 50+ new international accounts across Canary Islands markets. Used Salesforce-driven analysis to identify opportunities and improve team performance while supporting logistics and technical coordination.