Open to opportunities

Cristina Lobo

@cristinalobo

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Regional marketing strategist driving LATAM portfolio growth in advanced therapies and specialty healthcare.

Brazil

Message

What I'm looking for

I’m looking to lead LATAM go-to-market and portfolio growth for advanced therapies, partnering across Global Marketing, Medical Affairs, Market Access and Commercial to deliver launch readiness, market expansion, and measurable growth in matrixed environments.

I’m a regional marketing strategist specializing in portfolio growth, go-to-market execution, and market development across Latin America. I translate global priorities into scalable LATAM strategies, with a strong focus on advanced therapies, cell therapies, and specialty healthcare solutions.

In my most recent role, I led LATAM marketing and portfolio growth initiatives at Terumo Blood and Cell Technologies. I drove advanced-therapy go-to-market strategies, strengthened cross-functional alignment across Global Marketing, Medical Affairs, Market Access, and Commercial teams, and identified expansion opportunities through competitive intelligence and market analysis.

I’ve also supported launch readiness and therapeutic indication expansion across multicultural LATAM markets. I adapt and deploy integrated marketing initiatives to ensure consistency, local relevance, and regulatory alignment, while directing congress activities, educational programs, and sales enablement to deepen stakeholder engagement and portfolio positioning.

Earlier in my career, I supported scientific marketing and medical engagement initiatives at Takeda for Oncology and Hematology portfolios, strengthening stakeholder communication through congresses, advisory boards, and speaker programs. My background also includes consultative B2B account management, and I’m building my analytical and digital marketing capabilities through ongoing marketing education.

Experience

Work history, roles, and key accomplishments

Associate Regional Marketing

Terumo Blood and Cell Technologies

Aug 2023 - Jan 2026 (2 years 5 months)

Led LATAM regional marketing and portfolio growth initiatives by aligning global strategic priorities with local commercialization objectives. Managed integrated go-to-market execution for advanced and cell therapies, strengthening alignment across Global Marketing, Medical Affairs, Market Access, and Commercial teams.

Portfolio Management Go To Market Market Intelligence Stakeholder Management

Sr. Marketing Analyst

Terumo Blood and Cell Technologies

Apr 2021 - Jul 2023 (2 years 3 months)

Supported LATAM go-to-market strategies for advanced therapies and specialty healthcare solutions by conducting competitive intelligence and market analysis. Helped adapt and deploy integrated marketing initiatives across multiple countries while maintaining consistency and regulatory alignment.

Market Intelligence Strategic Competition Portfolio Growth Go To Market Marketing Cross Functional Collaboration Regulatory Compliance Market Analysis Scientific Marketing Stakeholder Engagement

Medical Events Specialist

Takeda Pharmaceutica

Jun 2017 - Oct 2019 (2 years 4 months)

Delivered strategic scientific marketing and medical engagement initiatives for Oncology and Hematology portfolios in a multinational pharmaceutical environment. Coordinated congresses, advisory boards, and educational programs while managing agencies, timelines, and compliance processes.

Scientific Marketing Medical Engagement Congress Strategy Medical Education Oncology Marketing Hematology Support Stakeholder Management & Compliance Agency Management

Sales Executive

Mercosul-Line (A.P. Moller Group)

Oct 2015 - Jun 2017 (1 year 8 months)

Managed strategic B2B accounts across industrial and retail sectors, developing consultative commercial solutions aligned to customer business objectives. Supported account planning, forecasting, pipeline management, and CRM-driven performance monitoring.

B2B Account Management Consultative Selling Sales Forecasting Pipeline Management CRM Account Planning