Henriqueta Melo
@henriquetamelo
I grow healthcare brands through strategic marketing, product innovation, launches, and data-driven commercial transformation.
BrazilWhat I'm looking for
I've led strategic marketing, innovation, and commercial transformation for healthcare companies including Theramex, Fresenius Medical Care, Raumedic Medical, and Johnson & Johnson Medical. Across pharmaceuticals and medical devices, I build portfolios, launch products, and connect marketing strategy to revenue growth.
At Theramex, I increased sales by 60%, improved commercial performance by 120%, and raised physician engagement by 50% through omnichannel CRM communication. At Raumedic, I grew market share by 20%, increased sales by 30%, and generated US$3M through new provider partnerships.
I'm currently supporting Indegene Consulting's global marketing operations through governance models, omnichannel frameworks, and scalable digital transformation initiatives. I bring P&L ownership, market intelligence, pricing, stakeholder engagement, and team leadership to complex healthcare businesses.
Experience
Work history, roles, and key accomplishments
Lead cross-functional collaboration across marketing, regulatory, digital, content, and global operations teams. Designed governance models and implemented omnichannel communication frameworks to improve marketing execution consistency and operational efficiency.
Product & Innovation Manager
Thermex Pharmaceutical
Jan 2023 - Nov 2025 (2 years 10 months)
Increased sales by 60% through strategic marketing and stakeholder engagement, boosted prescriptions by 70% via congress lectures, and reduced operational costs by 30% through supplier negotiation. Extended product lifecycle by 50% and improved commercial performance by 120% with structured sales training.
Achieved 10% sales growth in Q1 and 5% market share increase during launch, drove +15% revenue via pricing and portfolio optimization, and exceeded annual targets by 120% through cross-functional execution. Led digital transformation and performance-driven campaigns.
Marketing Leader & Business Development
Ortosíntese
Sep 2020 - May 2021 (8 months)
Grew revenue 20% via distributor partnerships across Latin America, Asia, and Africa, generated R$1M through negotiations with healthcare operators, and delivered competitive insights via global market analysis.
Increased market share 20% and sales 30% in first year, generated US$3M through new provider partnerships, managed US$2M budget reducing costs by 20%, and improved sales conversion 30% with SPIN training.
Generated US$10M as PMO for high-impact healthcare projects, implemented 25+ solutions improving efficiency and patient experience, and led C-level innovation forums. Improved patient journey efficiency by 50% using Lean Six Sigma.
Education
Degrees, certifications, and relevant coursework
University of California, Berkeley
Master of Business Administration, Business Administration
Completed an International Extension MBA at the University of California, Berkeley in 2017.
Fundação Getulio Vargas
Post-Graduate, Project Management
Completed a Post-Graduate program in Project Management at Fundação Getulio Vargas in 2016.
Fundação Getulio Vargas
Master of Business Administration, Marketing and Sales
Earned an MBA in Marketing and Sales from Fundação Getulio Vargas in 2013.
Oswaldo Cruz University
Bachelor of Arts, Economics
Earned a Bachelor of Arts in Economics from Oswaldo Cruz University in 2003.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Salary expectations
Job categories
Skills
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