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LS@leoms28
Dynamic and results-oriented Marketing & Communication Manager with a background in life sciences.
BrazilI am a dynamic and results-oriented pharmaceutical professional with extensive experience across various sectors, including pharmaceuticals, nutrition, and crop care. My career has been marked by a proven ability in innovative product development, providing expert technical support, and executing successful marketing strategies. I am committed to optimizing processes and achieving business objectives, leveraging my unique blend of technical knowledge and strategic vision.
Currently, I serve as the Marketing & Communication Manager for Life Science at Ashland Inc, where I lead go-to-market strategies for the LATAM region. My role involves conducting Voice of Customer research to identify opportunities and customer needs, developing customer segmentation, and designing regional pricing strategies to enhance profitability. I also manage the full marketing budget, ensuring effective resource allocation aligned with our business objectives.
Previously, I held positions as a Senior Staff Scientist and Pharmaceutical Technical Specialist, where I provided technical support and built strong relationships with industry professionals across Latin America. My educational background includes a Bachelor's degree in Pharmacy and a specialization in Business Management, equipping me with the skills necessary to thrive in this competitive industry.
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Work history, roles, and key accomplishments
Ashland Inc
Apr 2024 - Present (1 year 7 months)
Led go-to-market strategies for LATAM across pharmaceutical, nutrition, and crop care sectors. Conducted Voice of Customer (VOC) research to identify opportunities, customer needs, and competitive threats, and developed customer segmentation and ideal customer profiles for targeted marketing and product positioning.
Ashland Inc
Jan 2023 - Present (2 years 10 months)
Provided technical support to customers and distributors in Latin America for pharmaceutical product development, including solid, semi-solid, liquid, and injectable formulations. Supported the sales team in planning and developing business opportunities, and investigated and evaluated technical studies for product use.
Ashland Inc
Aug 2019 - Present (6 years 3 months)
Created and developed business opportunities through technical assistance and built strong relationships with industry professionals. Identified new business opportunities and introduced current and new products or services to customers across multiple Latin American countries.
Colorcon
Jun 2016 - Present (9 years 5 months)
Defined strategies with commercial and marketing teams to achieve objectives and coordinated visits in Argentina and Chile to find, develop, or follow up on business opportunities. Stayed updated on market trends and managed sample distribution to customers.
Degrees, certifications, and relevant coursework
Bachelor's degree in pharmacy, Pharmacy
Completed a comprehensive Bachelor's degree program focused on pharmaceutical sciences. Gained foundational knowledge in pharmacology, medicinal chemistry, and pharmaceutical formulations.
Business Management Specialist, Business Management
Specialized in business management, acquiring skills in strategic planning, marketing, and financial management. Developed a strong understanding of business operations within a professional context.
Software and tools used professionally
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