Looking for a job

Leonardo Miranda Sebastiani

@leoms28

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Dynamic and results-oriented Marketing & Communication Manager with a background in life sciences.

Brazil

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my expertise in product development and marketing strategies to drive business success.

I am a dynamic and results-oriented pharmaceutical professional with extensive experience across various sectors, including pharmaceuticals, nutrition, and crop care. My career has been marked by a proven ability in innovative product development, providing expert technical support, and executing successful marketing strategies. I am committed to optimizing processes and achieving business objectives, leveraging my unique blend of technical knowledge and strategic vision.

Currently, I serve as the Marketing & Communication Manager for Life Science at Ashland Inc, where I lead go-to-market strategies for the LATAM region. My role involves conducting Voice of Customer research to identify opportunities and customer needs, developing customer segmentation, and designing regional pricing strategies to enhance profitability. I also manage the full marketing budget, ensuring effective resource allocation aligned with our business objectives.

Previously, I held positions as a Senior Staff Scientist and Pharmaceutical Technical Specialist, where I provided technical support and built strong relationships with industry professionals across Latin America. My educational background includes a Bachelor's degree in Pharmacy and a specialization in Business Management, equipping me with the skills necessary to thrive in this competitive industry.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Communication Manager

Current

Ashland Inc

Apr 2024 - Present (1 year 5 months)

Led go-to-market strategies for LATAM across pharmaceutical, nutrition, and crop care sectors. Conducted Voice of Customer (VOC) research to identify opportunities, customer needs, and competitive threats, and developed customer segmentation and ideal customer profiles for targeted marketing and product positioning.

Go To Market Strategy Customer Segmentation Product Positioning Pricing Strategy Marketing Budget Management Sales Enablement Cross Functional Collaboration Business Development

Senior Staff Scientist

Ashland Inc

Jan 2023 - Present (2 years 8 months)

Provided technical support to customers and distributors in Latin America for pharmaceutical product development, including solid, semi-solid, liquid, and injectable formulations. Supported the sales team in planning and developing business opportunities, and investigated and evaluated technical studies for product use.

Technical Support CRM Management Technical Training Product Promotion Galenic Development Scaling

Pharmaceutical Technical Specialist

Ashland Inc

Aug 2019 - Present (6 years 1 month)

Created and developed business opportunities through technical assistance and built strong relationships with industry professionals. Identified new business opportunities and introduced current and new products or services to customers across multiple Latin American countries.

Business Development Technical assistance Relationship Building Market Analysis Sales Support Client Management

Area Technical Manager

Colorcon

Jun 2016 - Present (9 years 3 months)

Defined strategies with commercial and marketing teams to achieve objectives and coordinated visits in Argentina and Chile to find, develop, or follow up on business opportunities. Stayed updated on market trends and managed sample distribution to customers.

Strategy Co Marketing Market Trends Customer Relationship Management Sales Support Client Engagement

Education

Degrees, certifications, and relevant coursework

Universidad Central de Venezuela

Bachelor's degree in pharmacy, Pharmacy

Completed a comprehensive Bachelor's degree program focused on pharmaceutical sciences. Gained foundational knowledge in pharmacology, medicinal chemistry, and pharmaceutical formulations.

Universidad Central de Venezuela

Business Management Specialist, Business Management

Specialized in business management, acquiring skills in strategic planning, marketing, and financial management. Developed a strong understanding of business operations within a professional context.