Open to opportunities

Crispin Laka

@crispinlaka

Message

I lead digital transformation and data-driven platform delivery across international organisations.

Zimbabwe

Message

What I'm looking for

I am seeking senior roles leading digital transformation, analytics-driven platform delivery, and people-centred solutions in multicultural organisations with scope for stakeholder leadership and sustainable governance.

I am a Digital Transformation Specialist with 15+ years’ international experience driving change across the UK, Europe and the South Pacific, leading complex digital initiatives from enterprise reporting frameworks to website migrations and CRM re-engineering. I combine technical expertise with strong stakeholder engagement to deliver scalable, user-centred solutions.

I have led platform architecture and analytics work (GA4, Looker), delivered cloud CMS migrations (Storyblok), and developed community-focused e-learning prototypes now transitioning to local ownership. I believe in people-centred design, strong governance and continuous improvement to modernise operations across multicultural environments.

Experience

Work history, roles, and key accomplishments

Current

Platform Development Manager

Current

PacificSkillshare.com

Jan 2025 - Present (9 months)

Led design and development of a regional e-learning prototype to improve digital and vocational skills across Pacific communities; implemented analytics and multilingual UX and transitioned the prototype to a local team for long-term ownership.

Localization Stakeholder Engagement Analytics Content Strategy Platform Architecture

Website Performance Project Manager

TFP Fertility Group

Sep 2023 - Oct 2024 (1 year 1 month)

Led a multi-country migration to Storyblok and embedded GA4 and Looker dashboards to deliver real-time reporting across 3 European markets; managed end-to-end delivery and CMS training to improve operational efficiency.

CMS Migration (Storyblok)GA4 Looker Agile Delivery UX CMS Stakeholder Management

Digital Engagement Project Manager

Kimberly-Clark

Jan 2023 - Jul 2023 (6 months)

Led web, CRM and mobile app engagement projects to improve UX, data capture and GA4 readiness; designed dashboards and segmentation frameworks to inform campaign optimisation.

GA4 Dashboarding Segmentation Stakeholder Management Change Management

Data Analyst

Samsung

May 2022 - Nov 2022 (6 months)

Delivered insight-driven CRM reporting (CVR, CTR) and built Looker dashboards to guide campaign optimisation and advised senior marketing leads on targeting and creative.

Looker CVR SQL

Digital Marketing Analyst

Peloton UK

Oct 2021 - Feb 2022 (4 months)

Supported B2B go-to-market using Salesforce and Tableau to identify commercial opportunities and deliver reporting on market growth and upsell potential.

Salesforce Tableau Data Analysis Reporting Market Segmentation

Digital Marketing Analyst

Precor EMEA

Jan 2019 - Oct 2021 (2 years 9 months)

Designed KPI tracking across EMEA using Salesforce and web analytics, delivering monthly performance reviews with actionable insights that improved lead generation and marketing ROI.

Salesforce Web Analytics KPI Tracking Lead Generation ROI

Website Performance & SEO Manager

The Invicta Group

Jan 2015 - Jan 2018 (3 years)

Led technical SEO across multiple group websites, conducting audits and implementing content and structural updates to improve search visibility and site performance.

Technical SEO SEMrush Google Analytics SEO Strategy

B2B Marketing Manager

Bene Natural Products

Jan 2011 - Jan 2014 (3 years)

Established UK B2B operations and a national distribution network for an Austria-based nutraceutical brand, increasing order volumes and improving long-term customer retention.

B2B Sales Distribution Account Management Trade Shows Partnerships Commercial Negotiation

Key Account Manager (EMEA)

Voxbone

Jan 2009 - Sep 2011 (2 years 8 months)

Managed high-value telecom operator and ISP relationships across EMEA and MENA, negotiating wholesale agreements that expanded client market reach and revenue.

Key Account Management Negotiation Contract Management B2B Sales Strategic Partnerships

Key Account Manager (International)

Miyowa

Jul 2006 - Oct 2008 (2 years 3 months)

Managed relationships with global mobile operators to support messaging product rollouts, achieving revenue and margin targets through upsell and coordinated launches.

Account Management Messaging Product Launch Revenue Operator Relations Market Analysis Upselling

Digital Marketing Executive

International Mobile Gaming Awards

Oct 2004 - Jul 2006 (1 year 9 months)

Promoted IMGA globally, securing sponsorships from major tech brands and managing campaigns that drove 500+ annual game submissions and expanded international reach.

Event Marketing Partnership Management Brand Communications International Marketing

IT Systems Helpdesk Consultant

Auckland District Health Board

Jan 2000 - Aug 2004 (4 years 7 months)

Provided front-line technical support across five hospitals and 49 health centres, resolving hardware, software and network issues to minimise clinical downtime.

Technical Support IT Helpdesk Troubleshooting