Open to opportunities

Susie Moschkau

@susiemoschkau

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Executive leader driving digital transformation, growth marketing, and product scaling.

United States

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What I'm looking for

I seek senior roles driving digital transformation and revenue growth, partnering with executives to build scalable teams and data-driven marketing engines.

I am an executive leader and growth architect specializing in digital experience, marketing, and growth architecture across Retail, Hospitality, and QSR industries.

I build strategic roadmaps and business cases for digital transformation, having scaled digital portfolios from $400M to $1.5B and growing Dairy Queen digital revenue from $70M to $1B in six years.

I lead performance marketing, CDP implementation, creative digital engagement across web, email, and mobile, and design organizational capability models to scale teams and modernize vendor landscapes.

I partner with C-suite stakeholders to stabilize digital operations, unify eCommerce platforms, reduce customer acquisition costs, and deliver measurable revenue results.

Experience

Work history, roles, and key accomplishments

Current

Vice President of Digital Experience

Current

Dairy Queen

Jan 2019 - Present (7 years 2 months)

Built the strategic roadmap and business case to overhaul legacy tech, scaling digital revenue from $70M to $1B in six years while growing the digital team from 3 to 12 and launching a unified CDP for personalized growth marketing.

Digital Strategy Performance Marketing Customer Data Platforms Scaling Teams Creative Direction Revenue Growth P&L management

Global Digital Strategy Consultant

Radio Tower Digital

Jan 2018 - Dec 2018 (11 months)

Retained to stabilize digital operations and architect growth roadmaps, partnering with C-suite leaders to align digital initiatives and drive organizational change.

Digital Strategy Roadmapping Change Management Executive Advisory Operational Stabilization

Director of Global Digital Experience

Carlson Rezidor Hotel Group

Jan 2016 - Dec 2017 (1 year 11 months)

Architected a two-year consolidation of siloed brand sites into a unified global eCommerce and digital marketing platform, reducing CAC through direct-to-consumer optimization and scaling the team from 6 to 22.

Marketing Platforms Team Building

Senior Product Manager

Target

Jan 2012 - Dec 2016 (4 years 11 months)

Led performance UX and digital product development (Mix & Match) achieving conversion parity with standard checkout, managed a $400M digital portfolio and directed high-profile digital content partnerships.

Product Management Digital Merchandising P&L management Performance Marketing Content Strategy