crisanta silveira

I've delivered large-scale brand activations, corporate events, and experiential campaigns for clients including HSBC, ANZ, Edelweiss, Aditya Birla Group, The Body Shop, Flipkart, and Synchrony Financial.

At Collective Heads, I generated ₹5 crore in billing while executing MSME summits, intercity events, branch activations, and international meets. At Brand Banana, I delivered ₹30 lakh in billing at a 49% PnL profitability margin through custom gifting solutions for Rustomjee, Aditya Birla Group, Avendus, Lodha, L&T, IDFC, and HSBC.

I bring ideas to life from concept and creative direction through vendor negotiation, branding, logistics, marketing, and client servicing. I've managed events reaching more than 70,000 attendees and introduced Web AR, AI-driven engagement, virtual platforms, and AR photobooth technology to create memorable audience experiences.

Most recently, I lead US-market commercial outreach across clinical trials, healthcare, and pharma marketing at MEConnects by Marcus Evans, managing the sales cycle from prospecting to contract closure.