Meher Merchant

I've led enterprise partnerships and revenue growth across ETV Bharat, TVF, Network18, SOTC, BIG FM, and The Times of India. At TVF, I owned ₹30+ Cr in annual account revenue and managed a portfolio of 90+ enterprise clients.

I've expanded account footprints across Mumbai, Pune, Gujarat, and Hyderabad, building a ₹100+ Cr new-business pipeline through account planning and market expansion. My work spans FMCG, BFSI, technology, and media, with strategic accounts including P&G, HUL, HSBC, Federal Bank, SBI, Mercedes, Microsoft, and Colors.

At ETV Bharat, I'm building strategic account strategy across five key markets and closing multi-stakeholder partnerships with IIMs, IITs, and ISB to drive user acquisition and platform adoption. I bring C-suite engagement, contract negotiation, renewals, ROI analysis, and cross-functional delivery together to turn transactions into long-term client relationships.

Earlier, I delivered 250+ live client events end-to-end and led India's largest MICE event for SBI, serving 15,000+ attendees with zero execution failure.