Creative Dept

Owns strategy and end-to-end operations for TradeTV, ENF Solar's global video-content division, directing a 30+ cross-functional team. Created and led 8+ B2B solar-video formats and delivered 80+ episodes for manufacturers, EPCs, installers, and distributors.

Led product strategy and operating design for India's first regional-content marketplace SaaS and an integrated press-release PaaS. Aligned founders, investors, product, design, and engineering teams, and supported multiple funding rounds totalling approximately US$3M before a multi-million-dollar exit.

Co-built an animation, video, digital-content, and integrated-marketing studio serving global enterprises, governments, broadcasters, and educational institutions. Built and ran full-funnel B2B/B2C acquisition across Meta, Google, LinkedIn, and WhatsApp for Indian and international markets.

Led media operations for one of Gujarat's largest mainstream media groups, managing 10 managers and 200+ employees. Scaled digital video views from 3M to 35.7M, increased reach by 245%, and moved the digital media wing from cash burn to a revenue-to-cost ratio exceeding 10:1.

Recruited and led the creative function, managing channel identity, newsroom/WASP 3D integration, promos, live graphics, and major-event coverage.

Delivered cross-industry brand, animation, and video-design work in multicultural environments.

Joined the launch team and created motion graphics, promos, and edited programme content.

Completed a Diploma in Animation & Filmmaking, gaining foundational skills in animation and film production.

Earned certification as a WASP 3D Specialist, focusing on 3D graphics and animation software.

Completed executive learning in Business Strategy - Competitive Advantage through Wharton Online.

Completed executive learning in Design Thinking.

Completed executive learning in Digital Branding & Engagement.