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Harsh AtirekHA
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Harsh Atirek

@harshatirek

Business leader with 11+ years in brand strategy, marketing, business development, and hands-on Generative AI creative production.

India
Message

I am a business development, brand strategy, and marketing professional with over 11 years of experience across leading media and entertainment organizations, including Viacom18, Times Internet, and The Times of India.

Throughout my career, I have focused on driving revenue growth, developing strategic partnerships, managing key client relationships, and delivering integrated marketing and branding solutions. My experience spans corporate sales, media advertising, experiential marketing, events, sponsorships, client acquisition, and business operations.

I have worked with diverse stakeholders, managed cross-functional teams, developed business strategies, negotiated commercial partnerships, and coordinated complex projects from conceptualization through execution. My strengths include identifying growth opportunities, building long-term client relationships, solving business challenges, and delivering measurable commercial outcomes.

More recently, I have expanded my expertise into Generative AI and AI-powered creative production. I have hands-on experience using tools such as Kling AI, Higgsfield, Midjourney, ElevenLabs, Suno, and other AI platforms to develop cinematic films, branded commercials, storytelling content, and digital creative projects. I independently manage creative development, AI-assisted production, video editing, and content strategy.

This combination of commercial leadership and emerging AI capabilities allows me to bridge business strategy, technology, and creativity.

I am particularly interested in opportunities involving business development, strategic partnerships, brand and marketing leadership, growth strategy, AI-powered creative production, and business operations.

My career goal is to work remotely with innovative international organizations where I can contribute to business growth, lead meaningful initiatives, develop global partnerships, and help businesses leverage AI to improve creativity, efficiency, and commercial performance.

I am open to full-time remote leadership positions, strategic consulting opportunities, and international collaborations, particularly with companies that value ownership, innovation, measurable results, and continuous learning.

Experience

Work history, roles, and key accomplishments

SL

General Manager – Business Development

Story Experience Pvt. Ltd.

Apr 2026 - Aug 2026 (4 months)

Led corporate and government business development initiatives, identifying new opportunities for brand activations, marketing campaigns and strategic partnerships. Developed client proposals and managed opportunity pipelines toward a ₹2.5 crore quarterly revenue target.

VS

Manager – Marketing, Brand Partnerships & Revenue

Viacom18 Media Pvt. Ltd. (JioCinema Sports)

Dec 2023 - Nov 2024 (11 months)

Developed integrated marketing and sponsorship solutions for major sporting properties including TATA IPL 2024, ICC Men's T20 World Cup, Paris Olympics 2024 and India's Home Cricket Season. Successfully onboarded 18+ new advertisers through strategic partnerships and consultative selling.

OL

Deputy Manager – Integrated Marketing & Brand Solutions

Optimal Media Solutions (Times Internet Limited)

Jun 2022 - Aug 2023 (1 year 2 months)

Developed integrated 360° marketing and brand partnership solutions across Print, Radio, Digital, Television, OOH and BTL platforms. Conceptualized and executed flagship brand properties including Times Brand Icon and The Economic Times Leaders Award.

DK

Marketing Executive – Advertising Sales & Brand Partnerships

Doordarshan Kendra

Mar 2014 - Mar 2015 (1 year)

Managed advertising sales and brand partnerships for corporate and government advertisers. Developed customized media and brand communication solutions across multiple industries.

Education

Degrees, certifications, and relevant coursework

IP

Indian Institute of Business Management (IIBM), Patna

Post Graduate Diploma in Management (PGDM), Marketing

Completed a Post Graduate Diploma in Management with a focus on Marketing in April 2012.

Tech stack

Software and tools used professionally

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