Open to opportunities

nirav shah

@niravshah1

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I build AI-led AdTech products and growth strategies across APAC.

India

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What I'm looking for

I'm looking to lead AI-first product, AdTech, and digital growth strategy, partnering with founders and senior leaders to turn market complexity into scalable products, measurable revenue, and stronger go-to-market execution.

I've led AI-led product strategy, digital advertising transformation, and growth frameworks for Vibrant Media (Reliance Group), advising senior leadership on AI adoption, media strategy, competitive intelligence, and Generative Engine Optimization.

At Infomo Global, I owned the APAC product roadmap across programmatic, mobile, and CTV advertising, helping drive 15% sales growth and expanded market share. I also standardised KPI reporting across five APAC markets and aligned product and marketing strategy with commercial targets.

I founded and scaled Rappio Advertising into a profitable native advertising and publisher monetisation business, delivering 40M+ page integrations across 50+ publisher partnerships within six months. Earlier, I drove app acquisition and retention at Ridlr, international revenue growth at Seventynine, and digital marketing initiatives at Zapak Digital Entertainment.

I'm focused on connecting marketing strategy, product innovation, AI, and business development to create measurable growth for brands, platforms, and startups.

Experience

Work history, roles, and key accomplishments

Current

Product & Strategy Consultant

Current

Vibrant Media (Reliance Group)

Dec 2024 - Present (1 year 8 months)

MMM modelling expert Independent strategy consultant advising senior leadership on product strategy, AI-led marketing transformation, and digital advertising strategy. Led end-to-end conceptualisation and launch of multiple strategic products, including affiliate marketing and creator commerce ecosystems.

AI Transformation Digital Advertising Competitive Intelligence Generative Engine Optimization AI Tools Evaluation Leadership Advisory Marketing Mix Modeling Strategic Planning Strategy Consulting Consulting

Current

Product Strategy & Media Marketing Consultant

Current

Self-Employed

Nov 2023 - Present (2 years 9 months)

Independent consulting practice advising founders and leadership teams on media strategy, product marketing, app growth, and go-to-market execution. Developed KPI frameworks and performance measurement systems for marketing initiatives.

Media Strategy Product Marketing App Growth Go To Market KPIs Performance Consulting

VP – Product Marketing & Business Strategy, APAC

Infomo Global Ltd

Jan 2020 - Oct 2023 (3 years 9 months)

Owned APAC product roadmap from ideation to launch, aligning Telco audience-data capabilities with advertiser demand across programmatic, mobile, and CTV. Drove GTM strategy and prioritised product initiatives with regional stakeholders, driving 15% sales growth.

Product Strategy Product Roadmap Go To Market Programmatic Advertising Customer Segmentation KPI Reporting

CEO & Co-Founder

Rappio Advertising Pvt. Ltd

Mar 2016 - Nov 2019 (3 years 8 months)

Founded and scaled a digital advertising venture specialising in native advertising, content distribution, and publisher monetisation. Managed full P&L accountability, team building, and strategic decisions, delivering 30% market share growth within 18 months.

P&L management Native Advertising B2B Sales Performance Advertising Team Building

Senior Marketing Manager

Ridlr

Nov 2015 - Feb 2016 (3 months)

Led performance-driven user acquisition campaigns across digital advertising and ASO channels, delivering a 30% increase in app downloads. Implemented data-driven retention strategies, reducing churn by 20%.

User Acquisition ASO Performance Marketing Retention Strategy Data Driven Decision Making Go To Market

Manager – International Business & Media Alliances

Seventynine (SVG Media Group)

Jan 2013 - Nov 2015 (2 years 10 months)

Drove a 40% increase in international sales and revenue by establishing strategic partnerships with top publishers and securing exclusive access to premium inventory. Developed customised media plans for international clients, delivering high retention.

International Sales Strategic Partnerships Media Planning Client Strategy Business Development Stakeholder Management

Digital Marketing & Strategic Alliances

Zapak Digital Entertainment (Reliance Entertainment)

Jan 2011 - Oct 2012 (1 year 9 months)

Developed an automated marketing analytics dashboard delivering real-time performance insights to leadership. Collaborated on campaign strategy and Telco partnerships, managing operator agreements and regulatory requirements for VAS product launches with Airtel.

Marketing Analytics Automation Telco Partnerships Campaign Execution Regulatory Compliance

Marketing Manager

Manav International

Jun 2008 - Jan 2011 (2 years 7 months)

Designed and implemented a robust B2B marketing strategy for industrial products, enhancing market penetration and delivering a 20% increase in sales leads. Built and optimised B2B sales funnels, improving conversion rates and client acquisition.

B2B Marketing Sales Funnels Trade Marketing Packaging Design