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D H R U V P A N E R I User

@dhruvpaneriuser

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Creative Director and Content Marketing Lead scaling brands with content-led growth.

India

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What I'm looking for

I’m looking for high-growth startups where I can lead content-led growth, brand storytelling, and full-funnel campaigns. I want to run creative direction and brand strategy end-to-end—building culturally resonant work that moves metrics.

I’m a results-driven Creative Director and Content Marketing Lead with 3+ years of experience building and scaling brands through high-impact content strategy, creative direction, and full-funnel campaign management. I lead with brand storytelling, editorial planning, reel scripting, and go-to-market execution to help brands grow with purpose.

I’ve driven 150x organic audience growth for a D2C cleaning brand (80 → 12,000+ followers) with zero paid spend—powered by content-led storytelling, trend-driven campaign ideation, and community-building. At The Popular Company, I architected end-to-end content strategies for 10+ brand clients, guiding digital reach, engagement, and customer acquisition across Instagram, YouTube, and web channels.

I’ve also owned positioning, messaging frameworks, and creative direction across every touchpoint—from social to print to digital—while leading cross-functional creative teams of video editors, graphic designers, and content strategists. Alongside hands-on marketing work, I’ve published in two international peer-reviewed journals and recently served as Marketing Lead for the Google Developer Group, strengthening community visibility through multi-channel campaigns.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Content Creation Head

Current

The Popular Company

Jan 2023 - Present (3 years 5 months)

Architected and executed end-to-end content strategies for 10+ D2C, lifestyle, FMCG, and luxury clients, improving digital reach, engagement, and customer acquisition across Instagram, YouTube, and web. Scaled a D+ cleaning brand from ~80 to 12,000+ organic followers with zero paid spend and led multi-brand creative teams from concept to performance.

Content Strategy Creative Direction Brand storytelling Editorial Planning Video Production A B Testing Performance Analytics Cross Functional Team Leadership

Marketing Lead (GDG)

Google Developer Group (GDG)

Jul 2025 - May 2026 (10 months)

Designed and executed multi-channel promotional campaigns for developer events, workshops, and tech talks, driving event registration growth and stronger community visibility. Managed GDG brand communications, social media strategy, and content calendars while coordinating with speakers, sponsors, and organizers on integrated marketing plans.

Community Marketing Event Promotion Social Media Strategy Campaign Management Stakeholder Management Brand Communications performance reporting Audience Growth

Freelance Brand & Content Marketer

Independent Projects

Jan 2021 - Jan 2023 (2 years)

Delivered full-funnel content marketing campaigns for early-stage and growth-stage startups across FMCG, lifestyle, and tech, handling strategy, creative production, and independent client communication. Built audience-first content frameworks to drive virality, brand recall, and community engagement for brands with constrained marketing budgets.

Content Marketing Strategy Growth Marketing Creative Production Client Management Audience Development Community Building Campaign Execution performance reporting

Education

Degrees, certifications, and relevant coursework

Geetanjali Institute of Technical Studies (GITS)

Bachelor of Technology, Computer Science & Engineering

2023 -

Pursuing a B.Tech in Computer Science & Engineering at Geetanjali Institute of Technical Studies (GITS), Udaipur, with an expected completion in May 2027.