Colton Hill
@coltonhill1
Marketing executive driving ROI-positive growth through digital strategy and leadership.
United StatesWhat I'm looking for
I am a marketing executive with 10+ years leading global brands across tech, finance, and sports, specializing in digital strategy, performance marketing, lifecycle CRM, and analytics. I build high-performing teams, launch award-winning campaigns, and deliver scalable, ROI-positive growth across paid media, SEO, and lifecycle channels.
As a fractional marketing leader and former VP of Marketing, I partner with founders and executive teams to define go-to-market plans, optimize channels, and implement reporting and testing frameworks that inform executive decisions. My work has driven double-digit ROI, multimillion-dollar incremental revenue, major brand awareness lifts, and award-winning esports and digital campaigns.
Experience
Work history, roles, and key accomplishments
Fractional Marketing Leader
Independent Consultant
Aug 2021 - Oct 2025 (4 years 2 months)
Provide executive-level growth, brand, and full-funnel marketing strategy for startups and scale-ups, driving channel optimization and scalable marketing operations for U.S. and Canadian clients.
Led end-to-end digital marketing for HELOC, refinance, and reverse mortgage products, delivering double-digit ROI, millions in incremental annual revenue, and acquisition cost reductions of 70%.
Digital Marketing Strategist
Maple Leaf Sports & Entertainment
Jan 2020 - Jul 2021 (1 year 6 months)
Directed integrated esports marketing for Toronto Raptors, Maple Leafs, and Toronto FC programs, generating $1.6M in revenue and 114% YoY audience growth, and winning 2020 NBA Business Awards.
Head of Social & Content
Uber
Nov 2017 - Aug 2019 (1 year 9 months)
Led social, content, and influencer marketing for Uber Eats with a $3M+ budget, contributing to 140% YoY active user growth and a 72% revenue increase, and delivering +8% national awareness.
Led social and CRM marketing for 60M+ monthly active users, improving engagement and acquisition through partnerships with major sports leagues and media brands.
Education
Degrees, certifications, and relevant coursework
Rutgers University
Bachelor of Arts; Master of Arts, Communication & Information
Completed both Bachelor's and Master's level study in Communication & Information Skills with emphasis on digital marketing strategy and execution.
Availability
Location
United StatesAuthorized to work in
Social media
Job categories
Skills
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