Open to opportunities

Danielle Yuthas

@danielleyuthas

Growth and marketing strategy executive improving EBITDA through unit economics, performance marketing, and digital transformation.

United States

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What I'm looking for

I’m looking for a growth-focused role where I can translate unit economics into GTM strategy, scale multi-location acquisition engines, and drive measurable EBITDA impact—ideally within private equity-backed or franchise ecosystems.

I’m an Executive MBA–educated marketing and growth strategy leader with 18 years of experience creating enterprise value across multi-location and private equity-backed organizations. I translate complex unit economics into actionable go-to-market strategy to improve CAC, increase LTV, and expand margin—backed by scalable customer acquisition systems, pricing strategy, and digital transformation initiatives.

In my most recent leadership roles, I’ve driven portfolio growth by aligning brand positioning and pricing with location-level profitability targets. As Vice President of Marketing at Main Line Brands (375+ locations across 3 brands), I built performance marketing frameworks that connect CAC goals to unit economics, and I scaled marketing infrastructure to support rapid expansion; earlier, at Empower Brands (10 brands), I designed franchise lead generation systems, conversion optimization, and integrated digital ecosystems (web, CRM, and marketing automation).

My track record also includes measurable revenue impact and data-driven marketing transformation: at Speed Pro (120+ locations), I led an enterprise marketing transformation that increased same-store sales by 60% over five years, doubled franchisee EBITDA through improved customer acquisition efficiency, and expanded the marketing fund investment by 95% through demonstrated ROI performance. I’ve also improved digital lead generation, retention, attribution accuracy, and operator adoption across 400+ and 5,000+ location ecosystems, and I’m recognized as a Top 25 Franchise Marketing Leader of 2025 (1851 Franchise) with Search Ads and Google Ads certifications.

Experience

Work history, roles, and key accomplishments

Vice President of Marketing

Main Line Brands

Jan 2024 - Jan 2025 (1 year)

Led enterprise growth strategy across a 3-brand, 375+ location portfolio, improving demand generation, brand positioning, and customer acquisition efficiency. Developed portfolio GTM strategies, performance marketing frameworks linking CAC targets to location profitability, and scalable marketing infrastructure to support unit expansion.

Growth Strategy Go To Market Strategy Performance Marketing Unit Economics Cross functional Leadership

Director of Franchise Marketing

Empower Brands

Jan 2023 - Jan 2024 (1 year)

Directed franchise development demand generation marketing across a multi-brand portfolio (10 brands) to support expansion initiatives. Built scalable lead generation and conversion optimization frameworks, standardized GTM playbooks, and implemented an integrated digital ecosystem (web, CRM, and marketing automation).

Lead Generation Conversion Optimization Marketing Playbook Marketing Automation CRM Strategy Pipeline Conversion Multi Brand GTM

Vice President of Marketing

Speed Pro

Jan 2018 - Jan 2023 (5 years)

Led enterprise marketing transformation for a 120+ location private equity-backed B2B services franchise, driving significant EBITDA growth. Increased same-store sales by 60% over five years, doubled franchisee EBITDA through improved customer acquisition efficiency, and expanded marketing fund investment by 95%.

Marketing Transformation Performance Marketing Strategy Customer Acquisition

Senior Digital Marketing Manager

Well Biz Brands

Jan 2015 - Jan 2018 (3 years)

Managed digital growth strategy across a multi-brand wellness franchisor with 400+ locations. Increased organic lead volume by 29% through SEO optimization, improved customer retention and repeat purchase behavior with marketing automation, and drove 147% YoY adoption of brand-aligned digital programs.

SEO Strategy Marketing Automation Lead Generation Retention Marketing

Regional Marketing Manager

Ace Hardware

Jan 2013 - Jan 2014 (1 year)

Managed regional GTM strategy supporting 198 retail locations across three states within a global franchise system. Developed localized promotional strategies to improve retail participation and ran multi-location promotional tests ahead of national rollout to improve adoption.

Regional Strategy Retail Participation Optimization Integrated Marketing Market Planning Franchise Marketing Alignment

Director of Search Engine Marketing

Unleaded Digital

Jan 2008 - Jan 2013 (5 years)

Led performance marketing strategy for an ecommerce and lead generation agency client portfolio. Developed localized promotional strategies to improve retail participation, piloted multi-location promotional tests to improve adoption, and executed integrated campaigns across digital and in-store channels.

Search Engine Marketing Performance Marketing Ecommerce Lead Generation Marketing Execution Digital Advertising