Open to opportunities

Cole Cetnarski

@colecetnarski

Branch and sales leader driving revenue growth through high-performing teams, customer relationships, and data-driven marketing.

Canada

Message

What I'm looking for

I’m looking for a role where I can lead teams and drive measurable revenue growth—combining strong client relationships, structured sales processes, and data-driven marketing. I’m ready to bring proven operational leadership and a results-first mindset.

I’m a results-driven sales and operations leader with experience spanning branch management, outside sales, and marketing. In my current role as a Branch Manager, I oversee day-to-day performance of a $6.7M industrial and construction supply branch across sales, warehousing, and customer service.

I drive revenue through proactive client engagement, strong pipelines, and structured processes. After a full staff turnover, I led crisis recovery while retaining over 75% of key accounts, and I improved inventory controls, order accuracy procedures, and theft prevention strategies.

Earlier in my career, I managed high-impact marketing programs for 40+ businesses, leading Google and Facebook ad campaigns, improving WordPress sites, and supporting retention with tailored strategies. I also founded and ran multiple cleaning, property management, and consulting branches, achieving 40% annual revenue growth and growing the business to over $125k in annual revenues.

Experience

Work history, roles, and key accomplishments

Current

Branch Manager

Current

SDI Supplies

Apr 2025 - Present (1 year 3 months)

Oversaw day-to-day operations of a $6.7M industrial and construction supply branch across sales, warehousing, and customer service. Managed post-turnover crisis recovery and implemented inventory controls, order accuracy procedures, and theft prevention strategies.

Branch Operations Management Sales Warehousing Customer Service Client Retention Key Account Management Order Accuracy Team Leadership Vendor Relations Strategic Planning

Outside Sales Representative

SDI Supplies

Aug 2024 - Apr 2025 (8 months)

Managed an assigned territory through in-person sales visits, prospecting, and relationship management with contractors, industrial clients, and facility managers. Delivered tailored solutions by coordinating with inside sales and warehouse teams and consistently exceeded monthly sales targets.

Territory Management Prospecting Relationship Management Contractor Sales Industrial Sales Solution Selling Warehouse Coordination Sales Target Achievement

Sales Representative

Humber Aggregates

Mar 2024 - Aug 2024 (5 months)

Developed client relationships through phone-based and in-person meetings and sold aggregates, soils, and mulches to landscaping and construction-related industries. Created quotations, managed a CRM lead pipeline, and maintained an existing book of business to drive repeat sales.

Client Relationship Management Closing Sales Lead Follow Up Sales Prospecting Aggregates and Landscaping Materials Sales Account Management Deal Negotiation Customer Retention

Marketing Manager

WordJack Media

Feb 2023 - Mar 2024 (1 year 1 month)

Managed traditional and digital marketing campaigns for 40+ small businesses across Canada and the USA. Led Google and Facebook ad campaigns, produced marketing collateral, maintained WordPress client websites, and improved SEO to increase lead generation and ROI.

Digital Marketing Traditional Marketing Google Ads Facebook Ads Lead Generation ROI Optimization Marketing Collateral Website Design SEO Client Retention Customer Service Campaign Optimization

General Manager

Skrub Services

Jul 2019 - Jan 2023 (3 years 6 months)

Founded and managed multiple branches under the Skrub Services brand, leading Residential & Commercial Cleaning, Property Management, and Real Estate Consulting divisions. Directed operations including staffing, budgeting, strategy, and client relations, and delivered growth that exceeded revenue targets year-over-year.

Business Operations Management Branch Management Growth Strategy Budgeting Staffing Team Leadership Client Relationship Management Customer Retention Market Expansion Revenue Growth Strategy Divisional Oversight Property Management Operations

Sales Consultant

Telus

Apr 2019 - Jul 2019 (3 months)

Sold telecommunications and fleet solution products to small and medium-sized businesses, conducting needs assessments and product presentations to close deals. Built referral relationships and consistently exceeded sales targets while coordinating post-sale implementation with internal teams.

Telecommunications Sales Fleet Solutions Sales Needs Assessment Product Presentations Deal Closing Sales Target Achievement Referral Partner Management Business Networking Lead Qualification Sales Pipeline Management Post Sales Customer Success

Sales Manager - Contract

Domson Intersystems

Mar 2018 - Sep 2018 (6 months)

Sold residential and commercial security solutions by prospection including cold calling, networking, and strategic outreach. Implemented a structured sales process, coached sales representatives, and led a small sales team to exceed customer satisfaction and close high-value deals.