At Brother Canada, I lead national sales strategy and commercial operations for the Home Appliance Division, overseeing a $10 million annual sales portfolio and national retail distribution network. I increased retail floor space by 30–50% in key dealer accounts and secured at least 65% of in-store display space.
I developed standardized policies across the national dealer network to address pricing inconsistencies and support profitability. I also streamlined bid pricing and approval processes and implemented Salesforce workflows and a structured dealer onboarding program.
At METRO WALLCOVERINGS, I directed Eastern Canadian sales operations for a $15 million regional portfolio and led six outside sales executives. I increased regional revenue by 20% and improved margins by 4% through account development, pricing optimization, and targeted commercial initiatives.
Earlier, at PLAN A IMMOBILIER, I led provincial sales operations and increased customer retention from 40% to 79%. At International Workplace Group, I achieved 60% quarter-over-quarter sales growth and maintained approximately 90% average occupancy across suburban markets.
