jiaying liang
@jiayingliang
I scale TikTok live commerce, creators, and cross-border market launches.
Hong KongWhat I'm looking for
I've led Check Azul's Mexico TikTok Live operation for Zhongshan Weiboshi Technology Innovation, building a 36-person team and scaling monthly live-commerce GMV beyond MXN 20 million. I also partnered with POP MART on its TikTok Mexico launch, sustaining more than MXN 100,000 in daily GMV across managed accounts.
Across Hong Kong and Australia, I've supported digital marketing, market entry, content, CRM, and product insights. At The St. Regis Hong Kong, I launched its official Xiaohongshu account and supported marketing for L'Envol; in Australia, I delivered campaigns, competitor research, and product recommendations for Passbox.
Experience
Work history, roles, and key accomplishments
TikTok Live Supervisor
Zhongshan Weiboshi Technology Innovation Co., Ltd.
Feb 2025 - Present (1 year 7 months)
Led a 36-person Mexico-based live-streaming operation, building SOPs and performance routines. Drove TikTok live-commerce GMV beyond MXN 20 million monthly and built an entertainment team generating over US$2 million in monthly gifting value within two months.
Education
Degrees, certifications, and relevant coursework
University of New South Wales
Bachelor of Commerce, Marketing
2021 - 2024
Grade: 75+/100 (Distinction)
Pursued a Bachelor of Commerce with a major in Marketing and a minor in Innovation Strategies & Entrepreneurship, achieving a Distinction average.
Availability
Location
Hong KongAuthorized to work in
Salary expectations
Job categories
Skills
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