Cliff Hale

Advising media and tech providers on digital operations solutions intuitively designed to integrate on-prem, CRM, 1st, and/or 3rd Party ad delivery systems, and facilitate optimal process decision making. As example, my work, designing Google Ad Manager/AdX inventory architecture with yield management standards, achieved a 34% RPM lift for an international app developer. I manage all aspects of

• Spearheaded the commercialization of innovative solutions in retail media, CTV, and digital out-of-home.
• Collaborated with cross-functional teams to translate complex business requirements into scalable revenue-generating connected consumer experiences.
• Focused on operational design, measurement, and go-to-market strategies to drive commerce media monetization strategies

Led a diverse and global ad ops team responsible for display, video, and native ad budget fulfillment, all DSP operations, paid media verification, and audience activation across devices. In this role, I also led initiatives to modernize digital ad ops practices while developing cross-functional process for campaign production and SOX compliant deal maintenance. As example, I developed a compre

Provided strategic vision and domain thought leadership for a $630M digital ops service division, directing global delivery services across multiple continents for premier media and technology clients. In this role I led business development across ad ops, digital marketing, content ops, CTV, and anti-piracy service lines and secured ~$56M in total managed outsourcing service contract value. As

Directed a lean yield analytics team responsible for report automation, media monetization analysis, and RPM management for multiple eCommerce platforms.

Steered Walmart.com business and managed service ad revenue growth through oversight and optimization of global delivery executions across multiple cross-functional units.

Led a three-person analytics team maximizing advertising revenue across Walmart, Kohl's, CVS, and GameStop through fill-rate, eCPM, inventory-allocation, and yield-performance management. Created a six-month revenue forecast following the Walmart.com redesign by reconciling legacy and transformed inventory data across reporting environments.

Steered Walmart.com business and revenue growth toward a $440M managed service; assessed commercial impact and resource requirements across redesign roadmap priorities. Orchestrated advertising-product transformation across campaign management, trafficking, media buying, yield, creative, and media planning; presented strategy and change plans to executive leadership.

Incubated and scaled global digital ad managed service teams and aligned internal resources to meet retail client expectations on strategy execution, steering expansive growth of a highly visible book of business spanning nine top e-commerce platforms.

Led media-product development and commercialization for a $90M portfolio spanning seven major e-commerce platforms, with responsibility across pre-sale enablement, media planning, and order-to-cash execution. Created products using first-party retail signals that captured approximately 40% of CPG budget allocations; designed a pricing scorecard that contributed to a 15% increase in average order v

Reporting of audience engagement in both native and commercial online experiences. Assimilate disparate data sources and determine the relationship between marketing spend and business outcomes.

Forecasting and analyzing internet ad inventory yield, sell through, and pricing in order to identify high potential and/or poorly utilized inventory segments.

Online CPM. CPC, and CPA planning, as well as providing Comscore and Omniture insight, in order to support a National Sales Team in fulfilling their quarterly sales objectives.

Online CPM/PPC buying and planning, in addition to managing the day to day online activity for various clients, ensuring media is appropriately optimized to back into an efficient CPA, CPL, or CPO goal.

Contract Assignment coordinating TV, radio, and print executions at DynaMedia of America; a Full Service Agency specializing in retail automotive advertising.

Assisted in planning and implementing multi-channel media plans for Lennar Homes, Miami Subs, Miami Dolphins, Florida Panthers, & Sinatra Theatre.

Primarily Print, Outdoor, Place Based, and Online media buying.

Pursued an MBA with a focus on management, enhancing strategic and operational leadership skills.