Shelby Puckett

Leads two specialized teams overseeing end-to-end execution of high-tier digital campaigns, including media planning and technical ad operations. Drives process improvement and AI-driven workflow automation.

Led a centralized onboarding team for digital campaigns, serving as primary escalation point and implementing standardized workflows and quality controls.

Co-led the Digital Evolution initiative, overseeing the launch of enterprise order management tools and guiding organizational transformation. Led change management and stakeholder alignment.

Led integrated media strategies across programmatic, paid search, paid social, and CTV. Managed and mentored media analysts, applying advanced analytics to optimize performance.

Developed and executed multi-platform marketing strategies for local business clients, including integrated campaigns across PPC, SEM, social media, OTT, and display advertising.

Managed and grew existing accounts while driving new business across digital and multimedia platforms. Owned the full sales cycle and sold integrated digital solutions.

Oversaw digital and broadcast accounts, ensuring accurate execution and delivery. Managed and supported Account Executives and served as liaison between sales, operations, and clients.

Oversaw digital accounts, ensuring accurate campaign setup and optimization. Managed and supported Account Executives and developed client-facing presentations and performance recaps.

Bachelor of Science in Advertising and Public Relations from the University of Central Florida.