At UPS Supply Chain Solutions, I develop integrated media plans across search, paid social, programmatic, video, and display. I lead campaign optimization across audiences, creatives, placements, and bidding strategies, improving lead-to-conversion velocity by 22% and reducing CPA by 18%.
I also use first-party CRM and behavioral data to shape audience strategies, and reduced annual media waste by $420K through audience refinement, frequency management, attribution analysis, and placement optimization. I deliver executive reporting on spend, pacing, ROAS, funnel performance, and attribution insights using Power BI, Adobe Analytics, and GA4.
Previously, I managed media planning, execution, and optimization for advertiser accounts at YFW Inc. and supported enterprise advertiser portfolios at Google. My earlier experience includes data operations at Kotak Mahindra Bank.
