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Nikita Patel

@nikitapatel6

Message

I lead cross-channel paid media and audience strategy that turns first-party data into measurable growth.

United States

Message

What I'm looking for

I'm looking to lead paid media and audience strategy where I can turn first-party data, attribution, and testing into measurable ROI while building strong teams and advising senior stakeholders.

At Nordstrom, I lead cross-channel paid media and audience strategy across Nordstrom, Nordstrom Rack, and Nordstrom Media Network, directing $100M+ in annual media investment. I hold campaigns accountable to ROI, CPA, and conversion targets across SEM, paid social, affiliate, programmatic, video/CTV, and audio.

I use Snowflake Clean Rooms, LiveRamp, and Treasure Data to activate first-party audiences and improve targeting and measurement. My performance optimization work drove an 11% lift in new customer acquisition in 2H 2025, supported by SQL, BI dashboards, attribution modeling, and structured testing.

Previously at Mindshare, I directed $80M+ in national client media budgets and exceeded quarterly ROI goals for 18 consecutive months. I build accountable teams, manage agency and vendor relationships, and advise senior leaders on media investment, measurement, and emerging ad technology.

Experience

Work history, roles, and key accomplishments

Current

Audience Lead, Digital Marketing Enablement

Current

Nordstrom Inc.

Jan 2022 - Present (4 years 8 months)

Leads cross-channel paid media strategy and execution across Nordstrom, Nordstrom Rack, and Nordstrom Media Network, directing $100M+ in annual media investment. Uses Snowflake Clean Rooms, LiveRamp, and Treasure Data CDP to build and activate first-party audience segments, and owns campaign performance against KPI targets.

Paid Media Strategy SEM Paid Social Affiliate Programmatic CTV Digital Audio DV360 Snowflake LiveRamp TreasureData SQL BIツール Attribution Modeling A B Testing CAPI LTV Segmentation Excel PowerPoint

Associate Director & Manager, Customer Strategy

Mindshare

Jan 2018 - Dec 2022 (4 years 11 months)

Directed paid media budgets across multiple national client accounts totaling $80M+ annually, serving as lead strategic and vendor point of contact. Led and mentored a team of media specialists, and deployed direct-response tactics across Google Ads, Meta Ads Manager, and programmatic networks.