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Todd Green

@toddgreen

Senior Ad Ops specialist optimizing native, mobile, video campaigns with SQL-driven measurement and CRM/tracking excellence to grow revenue.

United States

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What I'm looking for

I’m looking for a senior ad ops or performance role where I can lead campaign measurement (pixels, attribution, conversion tracking), partner with product/engineering on scalable tools, and drive measurable KPI + revenue growth.

I’m a results-driven ad operations and performance marketing professional with 10+ years managing large-scale native, mobile, video, and performance campaigns, including more than $10M in annual advertising spend and thousands of campaigns. I build trusted client partnerships as the primary escalation point for complex audience, CRM onboarding, attribution, conversion tracking, and pixel-related challenges, collaborating across Product, Engineering, Sales, and Client Services.

I combine advanced SQL and analytical expertise with deep digital media knowledge to optimize performance, improve operational efficiency, and maximize client lifetime value—while consistently exceeding business objectives. From data audits and reporting QA to technical consultation on segmentation, tracking methodologies, and measurement best practices, I’ve driven scalable workflows and platform enhancements, while monitoring brand safety, fraud prevention, and viewability via IAS and DoubleVerify.

Experience

Work history, roles, and key accomplishments

Current

Senior Ad Ops Native Specialist

Current

SIMPLI.FI

Mar 2023 - Present (3 years 3 months)

Manage and optimize native, mobile, desktop, tablet, and video campaigns representing $10M+ in annual media spend. Serve as escalation point for audience targeting, CRM onboarding, pixel implementation, and attribution/conversion tracking, using SQL to validate data integrity and resolve reporting discrepancies.

Native Advertising Audience Strategy Pixel Integration Conversion Tracking SQL IAS And DoubleVerify Quality Assurance

Senior Performance Analyst

Bidtellect

Mar 2021 - Mar 2023 (2 years)

Optimized thousands of native advertising campaigns across verticals, improving engagement, conversion rates, and return on investment through data-driven recommendations. Resolved complex audience, CRM, attribution, and tracking issues and performed reporting audits to align internal and third-party measurement.

Performance Marketing Native Advertising Campaign Optimization Audience Strategy SQL Attribution Auditing Data Analysis Quality Assurance

Performance Analyst

Bidtellect

Jan 2017 - Feb 2021 (4 years 1 month)

Managed execution, optimization, and reporting across native desktop, mobile, tablet, and video advertising products. Analyzed campaign data to identify optimization opportunities and supported audience targeting and measurement implementation, including troubleshooting tracking, attribution, delivery, and reporting discrepancies.

Campaign Optimization Digital Media Planning Performance Analytics Audience Targeting SQL Attribution Conversion Tracking Troubleshooting Reporting Quality Assurance

Ad Operations Analyst

Bidtellect

Oct 2015 - Dec 2016 (1 year 2 months)

Implemented and QA’d managed-service advertising campaigns across markets and verticals, launching and maintaining campaigns representing millions in spend across hundreds of insertion orders. Used SQL troubleshooting to resolve delivery and reporting issues and validated retargeting, conversion, engagement, and attribution pixels.

Ad Operations Quality Assurance Pixel Retargeting Attribution Conversion Tracking Brand Safety

Customer Information Manager

Dyno Merchandise

Jan 2015 - Oct 2015 (9 months)

Managed EDI order processing and fulfillment for key retail accounts, maintaining client relationships while resolving customer order discrepancies and pricing issues. Produced daily operational and financial reporting for leadership and finance teams and maintained product information and pricing documentation in customer portal systems.

order fulfillment Operational Reporting Financial Reporting Data Quality Assurance Customer Service Excel reporting

Trade Marketing Manager/Analyst

Dyno Merchandise

May 2014 - Dec 2014 (7 months)

Produced POS reporting and sales analysis for assigned customer accounts and supported customer planning and tracking for retail sales initiatives. Created executive presentations and reporting for account reviews and developed merchandising planograms to support strategic account planning.