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Cleberton AraújoCA
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Cleberton Araújo

@clebertonarajo

B2B SaaS co-founder at ProfitCore, validating marketplace seller needs and shaping a profitability intelligence product.

Brazil
Message

At ProfitCore, I co-founded a B2B SaaS venture focused on profitability intelligence and decision support for marketplace sellers. I lead customer interviews, commercial validation, ideal-customer definition, and pricing experiments to guide its go-to-market.

I collaborate with Product and Engineering to turn customer feedback into product priorities and commercial decisions.

At ActiveCampaign, I maintained a high-volume sales pipeline and closed an average of 30 B2B SaaS deals per month, with approximate ARPA of US$3,000. I handled the process from qualification through closing, using consultative discovery, solution presentations, and negotiation.

At HireRight, I managed consultative conversations with more than 30 clients across North America and Europe, covering hiring needs, screening, geographic coverage, and operations. I improved conversion rates by 25% through more precise discovery and qualification, and supported complex opportunities involving RFP conversations.

Experience

Work history, roles, and key accomplishments

PR
Current

Co-Founder

ProfitCore

Aug 2026 - Present (3 months)

Co-founded ProfitCore, a B2B SaaS venture focused on profitability intelligence and decision support for marketplace sellers. Led customer interviews, commercial validation, ideal customer definition, and pricing experiments to guide go-to-market. Collaborated with Product and Engineering to translate customer feedback into product priorities and commercial decisions.

TR

Sales Development Representative

Transmission

Mar 2024 - Jul 2025 (1 year 4 months)

Generated over 50 qualified B2B opportunities per month in international markets via phone, email, LinkedIn, and WhatsApp. Improved sales team efficiency by 30% by strengthening qualification and structuring handoffs with more context about each prospect.

HireRight logoHI

Workforce Solutions Consultant

May 2022 - Jul 2025 (3 years 2 months)

Managed consultative conversations with over 30 clients in North America and Europe, identifying hiring, screening, geographic coverage, and operational needs with HR and Talent Acquisition leaders. Improved conversion rates by 25% through more precise diagnosis and qualification, and supported complex opportunities with documentation, initial discovery, and RFP-related conversations.

Education

Degrees, certifications, and relevant coursework

FA

FADERGS

Software Development Studies, Software Development

2016 -

Ongoing software development studies at FADERGS, started in 2016.

Tech stack

Software and tools used professionally

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