Claudia Li

I’m a senior marketing and growth leader with 13 years of experience in biotech, focused on revenue-driven digital marketing. I build and optimize integrated marketing programs that improve engagement, lead quality, and measurable downstream revenue outcomes.

As the Founder and Managing Director of PinSpot Digital Marketing (2022–Present), I support biotech companies with email marketing strategy and execution—audience segmentation, campaign architecture, automation, and CRM integration. I help teams scale high-performing email programs and extend support across market planning, demand generation, digital campaign execution, and marketing operations.

At DiaCarta (2012–Present), I’ve led and scaled digital marketing and marketing communications across multiple stages of company growth. I develop and execute integrated strategies spanning website development and relaunches, email marketing, SEO/SEM, social media, and demand generation, while also leading trade show and conference marketing and translating product/scientific value into compliant marketing materials.

I’m equally strong on the analytical side. I drive optimization using market analysis, performance reporting, and valuation-informed decision making, and I’ve supported cross-functional alignment with business development, R&D, manufacturing, and operations—from lead qualification and customer communication to domestic and international transaction workflows.