At SPI Pharma, I lead digital marketing strategy for a 60+ product portfolio, building integrated LinkedIn, email, and web campaigns across 13+ product lines. I translate technical product data into content, webinars, infographics, and the thought-leadership video series Meet the Experts, which I created and host.
I've grown SPI Pharma's LinkedIn audience from 5,000 to more than 17,000, managed a $500K global event budget across 20+ annual shows, and helped drive a 30%+ meeting-to-sample conversion rate. I also partner with agencies and executive stakeholders on global brand work, CRM attribution, KPI reporting, crisis communications, and AI-enabled content workflows.
Previously, I led an in-house marketing agency for 20+ business units at Dover Air Force Base, managing a team of 15 and a quarter-million-dollar budget. Through Stylion Enterprises, I've also spent two decades building a marketing and ecommerce business while mentoring hundreds of people in leadership development and entrepreneurship.
