Ken Kaiser

Developed and executed digital marketing strategies, overseeing their implementation and ensuring alignment with business goals through cross-functional collaboration. Applied data-driven insights to optimize campaigns, advise decision-making, and report on key performance indicators to stakeholders. This role involved continuous improvement initiatives based on performance analysis.

Led the development of robust processes for marketing and sales operations, encompassing CRM, sales/marketing tools, and standard operating procedures. Oversaw the implementation and optimization of campaigns and distribution channels. This role was critical in streamlining workflows and enhancing operational efficiency.

Developed global and regional marketing strategy plans, and was responsible for planning, creating, and optimizing all marketing campaigns and activities, including SEO and SEM. Directed social media, newsletters, automated marketing sequences, blogs, videos, and webinars. Collaborated with sales, application scientists, product managers, and product marketers to develop content for marketing chan

Developed and optimized digital marketing strategies and campaigns, including SEO, SEM, social media, newsletters, and automated marketing sequences. Collaborated with sales, application scientists, and product teams to develop content for digital marketing channels, and managed the website to optimize user experience and conversion. Increased website traffic by 25,000% and grew conversion rate by

Served as the primary point of contact for clients, developing marketing strategies and ensuring goals were aligned and achievable to deliver long-term solutions. Daily responsibilities included overseeing demand generation strategy, client project management, budget alignment, client onboarding, and content creation. Built a $1M per month pipeline, grew conversion rate by 257%, and improved websi

Produced and delivered engaging video content, created social and web content for all platforms, and designed 2D and 3D graphics using After Effects and Cinema 4D. Designed engaging emails to educate and promote the brand, and generated reports and analytics to strategize video and other media. Improved the quality and quantity of videos, increasing views and subscribers by 300%, implemented proce

Obtained a Bachelor of Science degree with a focus on Media & Communications. The curriculum provided a comprehensive understanding of various media forms and communication strategies.