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Clairine Amadea

@clairineamadea

Digital Specialist at Oriflame Indonesia coordinating CRM journeys and creating campaign messages for B2B and B2C channels.

Indonesia

Message

At OriflameIndonesia, I coordinate CRM journey implementation and localization for the Indonesia market with CRM Global. I create messages for B2B and B2C channels and evaluate email and push notification performance.

At ZALORAIndonesia, I implemented CRM channel strategies and created and deployed campaigns across email, push notifications, inbox, and in-app push. I also conducted A/B testing and used CRM metrics to inform longer-term strategy.

At Fabelio.com, I led user-generated content activation and maintained its end-to-end operations. Earlier, at Traveloka.com, I led the development of content quality tools and supported product development through research and analysis of user-generated content.

Experience

Work history, roles, and key accomplishments

Current

Digital Specialist

Current

Oriflame Indonesia

Jul 2023 - Present (3 years 3 months)

Coordinates CRM journey implementation and localization for the Indonesian market, plans monthly campaigns, and manages CRM channel utilization. Evaluates email and push notification performance and ensures timely execution of CRM schedules.

Email Marketing Push Notifications CRM Campaign Planning Localization Content Publishing Braze Mo Engage Salesforce Marketing Google Analytics Tableau Power BI Trello Asana Atlassian Slack

Senior CRM Executive

ZALORA Indonesia

Feb 2022 - Jun 2023 (1 year 4 months)

Implemented CRM strategies across email, push notification, inbox, and in-app channels. Created engaging copy, conducted A/B testing, and analyzed CRM metrics to develop long-term strategies.

CRM Email Marketing Push Notifications A B Testing Copywriting Data Analysis Campaign Management

CRM & UGC Specialist

Fabelio.com

May 2020 - Dec 2021 (1 year 7 months)

Translated campaigns into actionable email, push notification, and WhatsApp blast schedules. Built and developed high-quality user-generated content and led UGC activations across online and offline channels.

CRM Email Marketing Push Notifications WhatsApp User Generated Content Content Strategy Collaboration

Content Operation Analyst

Traveloka.com

Nov 2015 - Apr 2020 (4 years 5 months)

Led content quality tools development and liaised with product teams for product development. Created engaging product descriptions and developed UGC photo moderation policies and guidelines.

Content Management User Generated Content Product Development Data Analysis Moderation Operational Reporting