Gada Iswara

Lead acquisition and lifecycle marketing across paid media and CRM, coordinating campaign execution across digital and retail channels. Manage two team members and develop cross-channel growth initiatives associated with 15% month-over-month sales growth.

Led digital performance initiatives covering acquisition, transaction growth, and CRM activation, managing two team members. Designed targeted lifecycle campaigns that improved user activation by 40-60% and built automated journeys linked to retention improvement of over 50%.

Owned end-to-end multichannel digital activation campaigns across acquisition, activation, and engagement. Built user segments and automated lifecycle journeys to encourage feature usage and repeat engagement.

Developed transaction-led marketing campaigns associated with a 30% increase in purchases and transactions. Planned segment-specific growth strategies for SME neobanking and P2P funding users, coordinating cross-channel execution across CRM and Meta Ads.

Owned CRM communications across email, WhatsApp, SMS, in-app, and website channels for B2B and B2C audiences. Built behavior-based automated customer journeys and prepared multichannel campaign content.

Planned targeted CRM campaigns using customer segmentation to support lead acquisition, revalidation, and reactivation. Created marketing-automation customer journeys across digital engagement channels.

Analyzed customer behavior and data insights to inform engagement programs and CRM communication. Managed the INDODAX PRIORITY loyalty initiative and maintained relationships with high-value customers and partners.

Supported agency clients through account coordination, sales-funnel updates, and marketing planning. Contributed to website content writing and client campaign support.

Bachelor's Degree in English Literature from Udayana University, completed in 2019.