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Lusiana Friza

@lusianafriza

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Data-driven digital marketing specialist growing brands through social media and SEO.

Indonesia

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What I'm looking for

I’m looking for a digital marketing role where I can drive social media and SEO growth with KPI ownership, smart budget decisions, and strong collaboration. I want a team that values data-informed content strategy, creative execution, and measurable impact.

I’m a results-driven Digital Marketing Specialist with 5+ years of experience in social media strategy, content creation, and brand growth across B2C and B2B environments. I focus on building stronger audiences, improving engagement, and expanding campaign reach using data-informed decisions.

In my recent roles, I’ve managed end-to-end campaigns—from ideation and copywriting to KPI tracking—while coordinating with cross-functional teams. I’m hands-on with KOL partnerships and content optimization, and I turn performance insights into clearer, higher-impact next iterations.

I bring measurable SEO and analytics strength, including keyword research and on-page SEO, to improve organic visibility and inbound traffic. I also plan content calendars and produce multi-format assets (articles, infographics, short-form videos, and digital visuals) tailored to platform-specific audience behaviors.

What I value most is structured execution with creative rigor: monitoring KPIs, reallocating budget toward top-performing formats, and keeping content calendars consistent. I enjoy partnering with stakeholders and using tools like Google Data Studio, Tableau, and Google Sheets to make decisions that drive sustainable growth.

Experience

Work history, roles, and key accomplishments

Social Media & Marketing Executive

JWC Accounts & HR Pte Ltd

Feb 2024 - Mar 2026 (2 years 1 month)

Increased campaign reach by 15% by monitoring KPIs and reallocating budget toward top-performing content formats. Improved average post engagement by 25% and organic search visibility by 30% through keyword research and SEO best practices.

KPIs Keyword Research On Page SEO Competitor Analysis

Marketing Assistant

All ID

Aug 2023 - Mar 2026 (2 years 7 months)

Co-developed targeted content strategies and maintained a consistent posting schedule, contributing to a 20% uplift in audience interaction. Wrote SEO-optimized blog articles and supported campaign performance reviews to improve content decisions.

Social Media Strategy Content Planning Copywriting KPI Analysis Audience Engagement Inbound Traffic Optimization Content Performance

Social Media Administrator

PT Ruma Rekan Usaha Mikro Anda (MAPAN)

Apr 2023 - Aug 2023 (4 months)

Grew social media following by 10.4% and improved engagement rate by 0.97% through audience-led content production of ~10 posts per week. Managed KOL/UGC collaboration and refined awareness content using performance audits, while coordinating creative workflows in Asana.

Audience Led Content Copywriting Frameworks Social Media Engagement Optimization Workflow (Asana)Content Operations

Social Media Lead

PT Catur Elang Perkasa

Oct 2022 - Mar 2023 (5 months)

Coordinated production logistics for ~5 talents per video shoot, minimizing scheduling conflicts and on-set delays. Authored and refined video scripts, tracked weekly engagement metrics to inform distribution strategy, and managed social media advertising budgets and talent incentive payments.

Video Scriptwriting Social Media Reporting And Engagement Metrics Budget Management Cross Functional Collaboration

Content Writer

PT Catur Elang Perkasa

Jan 2021 - Oct 2022 (1 year 9 months)

Created and managed social media copy and email marketing campaigns for 5 brand accounts, maintaining distinct brand voices via structured monthly editorial plans. Built segmented email campaigns in Mailchimp and used ADsumo and Facebook Ads Manager to identify high-performing keywords and improve content discoverability.

Social Media Copywriting Email Marketing Keyword Research Facebook Ads Manager Performance Analysis Content Strategy

Data Entry Analyst

PT Geopatra Solusindo EP

Sep 2019 - Apr 2020 (7 months)

Archived and catalogued geoscience data (well logs, seismic data, maps, and vendor reports) with full data integrity compliance. Processed and uploaded structured datasets into Microsoft Excel and a proprietary platform for upstream project review by internal stakeholders.

Data Archiving Data Integrity Microsoft Excel Structured Data Processing Documentation