Open to opportunities

HAFISZH AYYASHY SURYAKUSUMA

@hafiszhayyashysuryak

Message

I build CRM and lifecycle campaigns that increase retention, engagement, and revenue.

Indonesia

Message

What I'm looking for

I'm looking to lead CRM, lifecycle, and growth initiatives where I can use segmentation, experimentation, automation, and behavioral data to improve retention, engagement, conversion, and long-term user value.

I've led CRM and lifecycle marketing for Bolt across 18 international markets, improving engagement by 15–25% for millions of users. I built omnichannel journeys across email, push, in-app, app inbox, and SMS, using segmentation, localization, and experimentation to improve conversion and reduce drop-offs.

At a stealth iGaming and Web3 platform, I run end-to-end lifecycle marketing across email, push, and on-site channels. My campaigns increased repeat activity by 25–40%, improved retention by around 20%, and supported 20%+ month-over-month registration growth through X, Telegram, and affiliate acquisition.

Earlier, I delivered marketing automation, analytics, performance marketing, and digital project work for clients across multiple industries. I enjoy turning behavioral data into scalable growth systems, from referral and loyalty mechanics to personalized customer journeys.

Experience

Work history, roles, and key accomplishments

Current

Growth & Lifecycle Marketing Specialist

Current

Stealth iGaming / Web3 Platform

Jan 2025 - Present (1 year 7 months)

Led end-to-end CRM and lifecycle marketing across email, push, and on-site channels, increasing repeat user activity by 25–40% and improving conversion rates by ~20%. Improved user retention by ~20% through advanced segmentation and targeted campaigns based on behavioral data.

CRM Lifecycle Marketing Email Marketing Push Notifications Segmentation A B Testing Marketing Automation Referral Programs Loyalty Programs Web3 IGaming

Lifecycle Marketing Specialist

Bolt

Oct 2022 - Jan 2025 (2 years 3 months)

Led lifecycle and CRM campaigns across 18 international markets, impacting millions of users and improving engagement by 15–25%. Built and optimized omnichannel campaigns across email, push, in-app, app inbox, and SMS using Braze, CleverTap, CrowdIn, Mixpanel, and Looker.

Braze CleverTap Crowdin Mixpanel Looker Email Marketing Push Notifications SMS Marketing Segmentation Personalization A B Testing Behavioral Targeting

Growth Associate - Digital Marketing Project Management

Frontier Technology Indonesia

Jan 2022 - Oct 2022 (9 months)

Managed marketing automation campaigns across email, app/web push, SMS, WhatsApp, and voice using Netcore, improving engagement by 15–25%. Designed and optimized customer journeys with A/B testing and personalization, increasing conversion rates by 10–20%.

Marketing Automation Email Marketing Push Notifications SMS Marketing WhatsApp Marketing A B Testing Personalization Customer Journey Mapping Analytics

Client Solutions Coordinator - Digital Marketing Project Management

ilmuOne Data

Sep 2018 - Jan 2022 (3 years 4 months)

Led digital marketing and analytics projects using Google Analytics, Google Tag Manager, AppsFlyer, Firebase, and Google Data Studio, improving campaign performance by 10–25%. Managed performance marketing campaigns across Meta, Google Ads, and programmatic platforms, optimizing ROI and acquisition efficiency.

Google Analytics Google Tag Manager Appsflyer Firebase Google Data Studio Performance Marketing Meta Ads Google Ads Programmatic Advertising A B Testing Funnel Optimization

Account Executive - Digital Marketing Specialist

Edge of Belgravia

Jul 2017 - Sep 2018 (1 year 2 months)

Executed influencer and email marketing campaigns, managing outreach to 400+ influencers and partnerships with 50+ creators. Contributed to a £1.6M Kickstarter campaign, managing communication with 6,700+ backers across Kickstarter, Indiegogo, and email channels.

Influencer Marketing Email Marketing CrowdOx Excel Social Media Management Content Management