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Aprilia Fatmah Ariestiani

@apriliaariestiani

Content & Localization Specialist

Indonesia
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What I'm looking for

I’m looking for a role where I can combine localization-focused digital marketing, language expertise, and AI-driven optimization to create culturally relevant content—partnering with global teams in a fast-paced environment.

I’m a digital marketing professional focused on content and localization, currently working with AI-driven tools and products. I partner with global marketing teams to build localized strategies grounded in market, user, and competitor research.

In my current role at AtlasV Global, I increased average push notification open rates from ~1% to 2%+ through content and targeting optimization. I also led EN–ID localization, achieving the highest satisfaction score among supported languages.

Previously, I worked as an editor for business publication content—editing and proofreading business and finance manuscripts for bestselling non-fiction books. I also handled end-to-end digital marketing execution across social, website, and marketplace channels, combining content briefs, collaboration, and growth-focused campaign planning.

Experience

Work history, roles, and key accomplishments

AG
Current

Content & Localization Specialist

AtlasV Global

Oct 2023 - Present (2 years 8 months)

Drove EN–ID localized marketing strategies using market, user, and competitor research, increasing average push notification open rates from ~1% to 2%+. Led EN–ID localization to achieve the highest satisfaction score among supported languages and managed 15+ KOLs across Indonesia, UAE, and the US.

PG

Business Publication Editor

PT Elex Media Komputindo (Kompas Gramedia)

Oct 2021 - Sep 2023 (1 year 11 months)

Edited and proofread business and finance manuscripts (local and international), contributing to multiple best-selling non-fiction books. Planned and executed digital marketing strategies, created content briefs that drove 2,000+ organic follower growth, and managed author relationships and publishing opportunities.

Education

Degrees, certifications, and relevant coursework

University of Indonesia logoUI

University of Indonesia

Korean Studies

2015 - 2019

Grade: Cumulative GPA: 3.51/4.0

Completed Korean Studies at the University of Indonesia (July 2015–August 2019), achieving a cumulative GPA of 3.51/4.0.

Tech stack

Software and tools used professionally

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