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Balqis Nabila

@balqisnabila

Marketing specialist at Fast-8 Group who grew MQLs by up to 55% month over month and acquired 100+ referral members.

At Fast-8 Group, I led SaaS demand-generation campaigns that achieved up to 55% month-over-month MQL growth and a 30% monthly MQL-to-SQL conversion rate.

I used audience-focused topics and automated email and WhatsApp follow-ups for events, converting up to 57% of attendees to MQLs and up to 33% of those to SQLs.

I owned the strategy, copywriting, and multi-channel execution for a referral program that acquired 100+ members and achieved a 51% MQL-to-SQL conversion rate. I also led cross-platform social strategy across Instagram and LinkedIn, scaling organic reach to 4M+ total views.

Earlier at Fast-8 Group, I delivered campaigns with up to 40% month-over-month MQL growth, maintained email open rates above 30%, and worked with Sales, Product, and external partners on go-to-market plans.

Experience

Work history, roles, and key accomplishments

Senior Marketing Officer

Fast-8 Group

Jun 2024 - Sep 2025 (1 year 3 months)

Led full-funnel demand generation across multiple channels, achieving up to 55% MoM MQL growth and 30% monthly MQL-to-SQL conversion. Owned referral program strategy and execution, acquiring 100+ members with a 51% MQL-to-SQL conversion rate.

A B Testing Funnel Analysis Demand Generation Email Marketing WhatsApp Campaigns Referral Marketing Copywriting Social Media Strategy Instagram LinkedIn Lead Generation MQL to SQL

Marketing Officer

Fast-8 Group

Jun 2021 - Jun 2024 (3 years)

Delivered multi-channel campaigns generating MQLs and SQLs, achieving up to 40% MoM MQL growth and a 25% monthly MQL-to-SQL conversion rate. Maintained a 30%+ email open rate through audience-relevant messaging and campaign optimization.

Lead Generation Email Marketing Campaign Management Go To Market Strategy Sales Collaboration Product Collaboration Event Marketing WhatsApp Campaigns