Cindy Zheng
@cindyzheng
I build China–Europe partnerships, market-entry strategies, and exhibition growth.
ChinaWhat I'm looking for
I've supported China–Europe business growth for over 10 years, building strategic partnerships with companies including Huawei, Xiaomi, DJI, Baidu, Haier, Midea, TCL, and Skyworth. At German Industry and Commerce Hong Kong, I represented Messe Berlin across Mainland China, Hong Kong, and Macau, developing the Greater China market for IFA Berlin, CE China, and ILA Berlin.
Now, as a consultant at JWC GmbH, I deliver commercial analysis, market research, feasibility studies, and market-entry recommendations for international and Chinese clients. I coordinate cross-border projects with European teams and work closely with government agencies, associations, venue operators, and commercial stakeholders to turn opportunities into practical growth plans.
Experience
Work history, roles, and key accomplishments
Consultant | Business Strategy & Business Development
JWC GmbH
Jan 2022 - Present (4 years 7 months)
Conducts commercial analysis, market research, and business feasibility studies for international and Chinese clients. Identifies business opportunities, evaluates competitive landscapes, and supports market-entry strategies.
Senior Project Manager | Trade Promotion
German Industry and Commerce Hong Kong
Jan 2016 - Dec 2021 (5 years 11 months)
Developed the Greater China market for Messe Berlin's flagship exhibitions, building long-term relationships with key accounts and government organizations. Led market entry of CE China into Mainland China, coordinating market research, venue selection, and project implementation.
Project Manager
Worldex-SingEx Exhibitions Co., Ltd.
Nov 2013 - Aug 2015 (1 year 9 months)
Led the market entry of an international exhibition from Singapore into Mainland China, coordinating market research, government liaison, venue selection, and project implementation. Developed relationships with exhibitors, industry associations, and commercial partners.
Operation Executive
Guangdong Beauty & Hair Industry Association
Jun 2010 - Jan 2013 (2 years 7 months)
Managed operations for the association, supporting industry events and member relations.
International Marketing & Sales
Wise Exhibition (Guangdong) Co., Ltd.
Oct 2007 - May 2010 (2 years 7 months)
Handled international marketing and sales activities for exhibition services.
English Translator
Can-achieve China (Beijing)
Aug 2006 - Aug 2007 (1 year)
Provided English translation services for the company.
Education
Degrees, certifications, and relevant coursework
Beijing International Studies University
Bachelor of Tourism Management, Tourism Management
Bachelor of Tourism Management degree from Beijing International Studies University.
Tech stack
Software and tools used professionally
Availability
Location
ChinaAuthorized to work in
Job categories
Skills
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