Murphy Chen
@murphychen
Dynamic problem solver with a strategic mindset
What I'm looking for
As a seasoned marketing professional with a strategic mindset, I thrive on challenges and transform obstacles into opportunities for growth. With a proven track record of driving successful marketing campaigns, I excel in conducting comprehensive market research, customer profiling, and competitor analysis. My expertise in branding, event strategy, and data analysis enables me to craft compelling brand positioning, value propositions, and communication strategies.
With a strong background in business development, I have successfully acquired new customers, expanded into key market segments, and established partnerships with major social platforms. My proficiency in languages, including Mandarin Chinese and English, has allowed me to effectively communicate with clients and drive results-driven approaches.
Throughout my career, I have demonstrated my ability to adapt to new challenges, think creatively, and drive innovation. I am a dynamic problem solver with a passion for transforming obstacles into opportunities for growth.
Experience
Work history, roles, and key accomplishments
Senior Marketing Professional
Freelance
Dec 2022 - Present (2 years 5 months)
Assisted clients in conducting comprehensive market research, customer profiling, and competitor analysis, contributing to effective brand and product positioning for successful marketing campaign launches.
Senior Strategist
MEDIA.MONKS. LTD.
Mar 2022 - Sep 2022 (6 months)
Defined objectives, identified target audiences, mapped consumer journeys, and established measurable KPI for successful marketing campaigns.
Business Development Manager
KAWO Global Development Limited
Jan 2019 - Sep 2021 (2 years 8 months)
Created and implemented sales strategies tailored to the sports, tech, and education industries, resulting in the acquisition of new customers and expansion into key market segments.
Marketing Manager
Nordic Business House AB.
Nov 2017 - Nov 2018 (1 year)
Designed brand and marketing strategy and provided market consulting and reports for clients in education, entertainment, and tourism industries.
Education
Degrees, certifications, and relevant coursework
Murphy hasn't added their education
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