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@jingxuanzhong
Results-driven marketing and business development leader with cross-border FMCG and e-commerce expertise.
ChinaI am a marketing and business development professional with experience driving imported FMCG growth in China through JBP execution, distributor and e-commerce partnerships, and P&L-driven business cases. I have led product localization and new product development efforts, coordinated cross-functional teams, and used data to inform pricing, promotion, and innovation strategies that delivered double-digit CAGR for import businesses.
I bring hands-on experience in trade marketing, retail and food service partnerships, media planning, and CRM-driven ecommerce strategies, plus tools including Google Analytics, Google Ads, Adobe Suite and SPSS. I am bilingual in Mandarin and English, conversational in Spanish, and passionate about scaling brands in the China market through integrated on- and offline programs.
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Work history, roles, and key accomplishments
UILed development and execution of JBP and Sales & Marketing plans for Unilever import business in China, aligning internal teams and distributor partners to drive execution and profit growth. Built ecommerce and distributor partnerships, used market and pricing analysis to guide NPD and monitored KPIs to deliver plan corrections.
MILed product development and localization for imported brands in China, coordinating R&D, supply chain, and sales to launch products and drive promotions that achieved double-digit CAGR for the import business. Managed sales accuracy, end-customer analysis, and executed events and channel initiatives.
Managed Unilever media planning tasks including spot plans and post-buy issues, coordinated social/content/SEO teams to deliver campaigns, and evaluated media resources to recommend cost-effective channels and retargeting strategies.
Degrees, certifications, and relevant coursework
SUBachelor of Business Management, Marketing
2017 - 2019
Grade: GPA 3.7/4.0
Activities and societies: Dean's List 2017-2019; participated in New York/Milan/Shanghai Fashion Week (2018-2021)
Completed a Bachelor of Business Management with a marketing concentration, achieving a 3.7/4.0 GPA and Dean's List honors from 2017 to 2019.
FAStudy Abroad Program, Fashion Management
2018 - 2018
Activities and societies: Study abroad semester
Attended a study abroad program in Fashion Management in Florence from January to May 2018.
Software and tools used professionally
ChinaYou can contact Jingxuan and 90k+ other talented remote workers on Himalayas.
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