CINDI SHABALALA
@cindishabalala
I build integrated brand campaigns that connect audiences, drive engagement, and grow brands.
What I'm looking for
I've led brand strategy, creative direction, digital marketing, and campaign delivery for Marlico Ltd and The Room across international client environments.
At The Room, I progressed from Digital Marketing Specialist to Lead Creative & Brand Strategist, translating client briefs into brand launches, digital-first campaigns, visual identity systems, social strategies, and hands-on creative production. I managed projects end-to-end while coordinating designers, marketers, developers, content creators, and senior stakeholders.
I bring five years of experience across branding, social media, content, design, lead generation, and multi-channel marketing. My work combines strategic thinking, storytelling, and practical execution to create consistent, visually compelling brand experiences.
Experience
Work history, roles, and key accomplishments
Branding & Marketing Specialist/Consultant
Marlico Ltd
Nov 2025 - Jul 2026 (8 months)
Supported branding, marketing, business development, and project coordination across an international drinks distribution portfolio. Planned multi-channel campaigns, developed marketing collateral, and maintained CRM records.
Education
Degrees, certifications, and relevant coursework
HubSpot Academy
Certificate, Social Media Marketing
2024 - 2024
Earned a certificate in Social Media Marketing, gaining practical skills in social media strategy and execution.
University of Cape Town
Certificate, Strategic Brand Management
2023 - 2023
Completed certificates in Strategic Brand Management and Mental Health & Psychology, enhancing expertise in brand strategy and psychological insights.
University of Cape Town
Certificate, Mental Health & Psychology
2023 - 2023
Completed a certificate in Mental Health & Psychology, broadening understanding of psychological principles relevant to marketing and consumer behavior.
HubSpot Academy
Certificate, Digital Marketing
2023 - 2023
Earned a certificate in Digital Marketing, covering key digital marketing concepts and tools.
Varsity College
Bachelor of Commerce, Marketing and Business Management
2018 - 2021
Pursued a Bachelor of Commerce in Marketing and Business Management, gaining a strong foundation in marketing principles and business strategy.
Ladysmith High School
Matric, General Studies
2013 - 2017
Completed secondary education, achieving a National Senior Certificate (Matric).
Monument Primary School
Primary School Certificate, General Studies
2006 - 2012
Completed primary education, building foundational academic skills.
Alison Academy
Diploma, Project Management
Completed a Diploma in Modern Project Management, enhancing project management competencies.
Emeris University
Diploma, Project Management
Pursued a Diploma in Modern Project Management, developing skills in project planning and execution.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
theroom.vipSalary expectations
Job categories
Skills
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