Open to opportunities

Keagan Van Staden

@keaganvanstaden

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Strategist with a passion for marketing and brand development.

South Africa

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What I'm looking for

I am looking for a role that fosters collaboration, creativity, and strategic thinking, where I can contribute to impactful marketing initiatives and grow professionally.

I am a dedicated marketing strategist with a strong belief that great marketing campaigns begin with effective strategies. My experience spans various roles in marketing, where I have successfully collaborated with diverse teams to achieve clear outcomes. I thrive in fast-paced environments and am committed to delivering results through strategic planning and execution.

Throughout my career, I have served over 150 clients, honing my skills in brand strategy, integrated marketing, and project management. My recent role as a Marketing Account Director at PersistIQ by Wishpond has allowed me to manage client relationships and lead a team of project managers, ensuring the successful delivery of marketing campaigns. I am passionate about utilizing AI integration and analytics to optimize marketing strategies and drive client success.

With a Bachelor of Arts in Strategic Brand Communication from Vega School, I have a solid educational foundation that complements my practical experience. I am eager to continue growing in my career, contributing to innovative marketing strategies that resonate with audiences and drive business growth.

Experience

Work history, roles, and key accomplishments

Marketing Account Director

PersistIQ by Wishpond

Dec 2023 - Present (1 year 6 months)

Directed marketing strategies and managed client relationships for over 150 SaaS clients, overseeing a team of 4+ project managers. Spearheaded process efficiency and operational effectiveness, integrating AI solutions to optimize sales development.

Brand Strategy Market Strategy Integration SaaS Marketing Integration Project Management Account Management Team Management

Marketing Account Manager

PersistIQ by Wishpond

Mar 2023 - Present (2 years 3 months)

Managed client relationships for 30+ accounts, implementing B2B marketing strategies and campaigns. Led a team of 20+ individuals, focusing on targeting, positioning, optimization, and analytics.

Client Relationship Management B2B Marketing Team Management Positioning Optimization Analytics

Brand Strategist

Found Creative Strategy

Jan 2020 - Present (5 years 5 months)

Developed comprehensive brand and marketing strategies, including segmentation, targeting, and positioning. Managed projects and accounts, driving client acquisition and providing detailed analytics and reporting.

Brand Strategy Marketing Strategy Segmentation Positioning Project Management Account Management Analytics

Marketing Manager

Contractor

Jan 2018 - Present (7 years 5 months)

Executed strategic brand development, website design, and social media management as a contractor. Implemented SEO strategies and provided analytics and reporting for various projects.

Brand Development Website Design Social Media Management SEO Analytics

Social Media Manager

Self-Employed

Jan 2017 - Present (8 years 5 months)

Managed social media accounts for multiple local businesses, overseeing content and engagement. Conducted analytics and reporting to optimize performance.

Social Media Management Graphic Design Analytics

Education

Degrees, certifications, and relevant coursework

Ferrum High School

Not Applicable, General Studies

Completed secondary education, focusing on a broad curriculum to prepare for higher studies. Gained foundational knowledge across various subjects.

Vega School

Bachelor of Arts, Strategic Brand Communication

Studied Strategic Brand Communication, gaining expertise in developing and implementing brand strategies. Focused on integrated marketing communication and brand management principles.