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Charee Jordaan

@chareejordaan

I lead integrated marketing launches, brand strategy, and high-impact campaigns across South Africa.

I've led national launches for BYD's first electric vehicle range in South Africa and Krispy Kreme's Doughnai Donut and Drinks range, generating media coverage, brand buzz, leads, sales, and footfall.

At OM & Barker, I lead strategic marketing for major accounts as Client Liaison Department Manager and Exec Account Director. I also served as Group Marketing Manager for Eastvaal Motor Group, bridging agency and in-house operations while managing a portfolio of more than 50 brands.

I build and execute integrated campaigns across digital, retail, OOH, TV, radio, and print, from strategy and media buying through PR, influencer management, events, and reporting. My marketing strategies helped clients win Best Marketing & Advertising of the Year in 2024 and 2025.

Earlier, I delivered marketing, brand, and event consulting projects and led large-scale events at Nelson Mandela Bay Stadium. I bring hands-on experience in stakeholder management, seven-figure budgets, event logistics, digital performance analysis, and teams that turn ideas into measurable results.

Experience

Work history, roles, and key accomplishments

Current

Client Liaison Department Manager / Exec Account Director

Current

OM & Barker

Jan 2020 - Present (6 years 8 months)

Strategic leadership of the agency's largest accounts; concurrently held a dual-role as Group Marketing Manager for client Eastvaal Motor Group (2022–2025), bridging agency and in-house operations.

Client Management Stakeholder Management Marketing Strategy Campaign Execution Digital Marketing Data Analysis Budget Management Team Management WordPress CMS Google Analytics Meta Business Suite Influencer Management Media Buying Event Planning Brand Management PR Management Crisis Management

Freelance Marketing & Events Consultant

Self-employed

Jan 2016 - Dec 2020 (4 years 11 months)

Provided marketing strategy, brand and event management services to businesses and corporate clients during this period. Managed campaign planning, client relationships and on-the-ground event execution on a project basis.

Marketing Strategy Brand Management Event Management Campaign Planning Client Relationships Event Execution

Senior Events & Marketing Coordinator

Access Facilities & Leisure Management

Jan 2013 - Dec 2016 (3 years 11 months)

Directed all phases of event management — concept, budgeting, logistics and post-event analysis — for budgets exceeding seven figures, across government, corporate and sporting sectors. Managed relationships with senior government officials, sports federations and corporate executives, navigating complex protocol requirements.