Kasirayi Mashiri
@kasirayimashiri
Brand strategist turning audience truth into campaigns and brand platforms in Africa and the UK.
South AfricaWhat I'm looking for
I turn complex brand and business problems into human truths—and build from there into brand platforms, campaigns, and communications that move culture.
Since founding Yung Movement in 2016, I’ve partnered with emerging and established brands to shape identity, messaging, and engagement. I led full rebrands and brand strategy, including CARP Investment, and developed brand strategy for The Life PT in the UK.
In contract roles, I’ve led pitches and integrated work across accounts like Telkom, Vivo Energy Africa, Bioplus, and JP Markets—building creative strategy, digital and social direction, and narrative foundations for purpose-led campaigns.
Earlier, I managed the VW Group South Africa media account and supported media strategy, then worked as a Social Media Strategist/Copywriter across brands like DStv, Montecasino, Stanlib, and Amex—shipping content plans, personas, and messaging matrices.
Experience
Work history, roles, and key accomplishments
Founder & Chief Story Architect
Yung Movement
Jan 2016 - Present (10 years 7 months)
Founded Yung Movement, a strategic creative guild, leading brand strategy, rebrands, and campaign development for emerging and established brands.
Associate Strategy Director
Two Tone Creative
May 2024 - Aug 2024 (3 months)
Led strategy for successful pitches including Bioplus and Vivo Energy Africa, and developed brand platforms for Telkom and Jameson.
Strategist & Social Media Specialist
Flint Studios
Feb 2023 - Oct 2023 (8 months)
Led digital and social strategies for brands including Adama and JP Markets, and provided strategic and copywriting guidance.
Senior Integrated Strategist
Riverbed
Jan 2021 - Dec 2022 (1 year 11 months)
Lead strategist across key accounts, driving integrated brand, PR, and creative strategy with a focus on purpose-led campaigns.
Senior Integrated Strategist
Rogerwilco
Oct 2021 - Sep 2022 (11 months)
Senior strategist for Starbucks@home, Nescafé Dolce Gusto, and Nestle Professional, developing brand narratives and strategic frameworks.
Digital Account Manager and Strategist
PHD
Nov 2020 - Sep 2021 (10 months)
Managed VW Group South Africa media account, led strategic meetings, managed budgets, and presented campaign strategies.
Social Media Strategist/Copywriter
1overone
Jan 2019 - Sep 2019 (8 months)
Managed social media strategy and content creation for brands including DStv, Stanlib, MTN, and Montecasino.
Formal Onboarding Specialist
B2C Premium Drinks
Jan 2018 - Jan 2019 (1 year)
Created market penetration strategies for premium outlets and developed B2B and pricing strategies.
Junior Integrated Brand Strategist
Etiket Brand Design & Black Africa Group
Oct 2016 - Aug 2017 (10 months)
Assisted in creating and developing strategies across the portfolio, conducting research and analysis for various brands.
Education
Degrees, certifications, and relevant coursework
Vega School of Brand Leadership
Bachelor of Business Administration, Brand Strategy
2014 - 2017
Bachelor of Business Administration in Brand Strategy from Vega School of Brand Leadership.
Vega School of Brand Leadership
Certificate, Brand Building Practice
2013 - 2013
Certificate in Brand Building Practice from Vega School of Brand Leadership.
Pretoria Boys High
Secondary School, General
2009 - 2012
Secondary education at Pretoria Boys High.
Tech stack
Software and tools used professionally
Availability
Location
South AfricaAuthorized to work in
Job categories
Skills
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