Benji AllenBA
Open to opportunities

Benji Allen

@benjiallen

Dedicated marketing strategist focused on driving sales and growth.

South Africa

What I'm looking for

I am seeking a dynamic role where I can leverage my marketing expertise to drive brand growth and engage consumers effectively.

I am a passionate marketing and brand strategist dedicated to driving sales and fueling long-term business growth through innovative marketing initiatives and strategic planning. My experience spans various roles, including Junior Brand Manager at HeinekenBeverages and Marketing Coordinator at BountyBrands, where I executed impactful marketing campaigns across multiple touchpoints.

Throughout my career, I have collaborated with cross-functional teams to develop brand strategies that align with company objectives. My expertise in market research and analysis has allowed me to identify consumer trends and competitor activities effectively. I take pride in fostering positive consumer sentiment and brand association while managing e-commerce and web content to engage consumers effectively.

Experience

Work history, roles, and key accomplishments

BO

Marketing & Brand Assistant

BountyBrands:Hurley

Jun 2021 - Jan 2022 (7 months)

Coordinated retail and e-commerce marketing strategies, managed seasonal photoshoots, and developed social media presence. Supported planning and sales teams with marketing strategy implementation.

Education

Degrees, certifications, and relevant coursework

Manchester Metropolitan University logoMU

Manchester Metropolitan University

Bachelor of Arts, Business Management

2017 - 2020

Studied Business Management, focusing on strategic planning and innovative marketing initiatives to drive sales and business growth.

Manchester Metropolitan University logoMU

Manchester Metropolitan University

Foundation, Business Management

2016 - 2017

Completed a Foundation in Business Management, gaining foundational knowledge in business principles and practices.

Tech stack

Software and tools used professionally

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Benji Allen - Junior Brand Manager - HeinekenBeverages:JackBlackBrewing | Himalayas