Open to opportunities

Benji Allen

@benjiallen

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Dedicated marketing strategist focused on driving sales and growth.

South Africa

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What I'm looking for

I am seeking a dynamic role where I can leverage my marketing expertise to drive brand growth and engage consumers effectively.

I am a passionate marketing and brand strategist dedicated to driving sales and fueling long-term business growth through innovative marketing initiatives and strategic planning. My experience spans various roles, including Junior Brand Manager at HeinekenBeverages and Marketing Coordinator at BountyBrands, where I executed impactful marketing campaigns across multiple touchpoints.

Throughout my career, I have collaborated with cross-functional teams to develop brand strategies that align with company objectives. My expertise in market research and analysis has allowed me to identify consumer trends and competitor activities effectively. I take pride in fostering positive consumer sentiment and brand association while managing e-commerce and web content to engage consumers effectively.

Experience

Work history, roles, and key accomplishments

Junior Brand Manager

HeinekenBeverages:JackBlackBrewing

Jul 2023 - Mar 2025 (1 year 8 months)

Executed marketing campaigns across multiple touchpoints, assisted in developing brand strategies, and conducted market research to identify consumer trends. Collaborated with cross-functional teams to ensure brand consistency and effectiveness.

Marketing Campaigns Brand Strategy Market Research Social Media Management Cross Functional Collaboration Performance Metrics Copywriting

Marketing Coordinator

BountyBrands:Hurley

Jan 2022 - Oct 2023 (1 year 9 months)

Planned and executed retail and e-commerce marketing strategies, managed financial budgets, and maintained relationships with key partners. Directed seasonal photoshoots and developed a strong social media presence.

Budget Management Partnering Photoshoot Direction Social Media Strategy Market Research Brand Development

Marketing & Brand Assistant

BountyBrands:Hurley

Jun 2021 - Jan 2022 (7 months)

Coordinated retail and e-commerce marketing strategies, managed seasonal photoshoots, and developed social media presence. Supported planning and sales teams with marketing strategy implementation.

Social Media Management Photoshoot Management

Digital Marketing Manager

NollerDesigns(Start-Up)

Dec 2020 - Jan 2022 (1 year 1 month)

Created engaging digital content to increase brand awareness and drive sales. Developed social media strategies and engaged with consumers through customer service and community management.