Chris Robinson

Beginning in July 2025, I began a planned international sabbatical focused on personal growth, global perspective, and long-term career reflection following nine years in marketing and communications leadership roles.

After spending years in fast-paced leadership roles, I wanted to intentionally step outside of my normal environment to gain clarity around the type of work, leadership culture, and

Following the departure of the Director of Communications in 2024, I reassumed leadership of both Marketing and Communications while expanding the team structure to support continued operational growth and cross-functional alignment.

Key Contributions:

Drove average annual enrollment growth of 15% from FY23–FY25 through coordinated campaign execution and strategic operational planning.

Increase

Following a year of organizational growth, I transitioned into a dedicated Director of Marketing role as part of a strategic initiative to separate Marketing and Communications into independent leadership functions and strengthen operational focus across both areas.

Key Contributions:

Led integrated marketing initiatives supporting enrollment growth, staff recruitment, fundraising, and organizat

As Vice President of Communications for AMA Indy, I led organization-wide communications strategy and execution as part of a working board leadership team, overseeing messaging, digital channels, and chapter-wide initiatives to support membership growth and engagement.

Key Contributions:

Helped grow membership by 18% and email subscribers by 45% year-over-year (FY23–FY24) through data-informed c

As the Director of Marketing & Communications, I led cross-functional marketing and communications initiatives that supported enrollment growth, strengthened organizational alignment, and strengthened operational continuity across more than 45 program locations.

Key Contributions:

Directed multi-channel campaign execution from planning through implementation, aligning enrollment, recruitment, an

In my first position at AYS, I supported organization-wide marketing and communications initiatives while helping improve operational workflows, digital systems, internal communication processes, and departmental coordination across more than 45 program locations.

Key Contributions:

Directed the planning, coordination, and co-design of the organization’s new website on the WordPress platform, op

Supported execution of marketing and enrollment campaigns tied to grants, sponsorships, and outreach initiatives across Indiana programs.

Coordinated marketing assets including direct mail, one-pagers, and digital content to support campaign execution and audience outreach.

Assisted in planning and execution of promotional efforts at large-scale events, including Indiana State Fair sponsorship a

Facilitated 30+ concurrent packaging projects, collaborating with multiple departments to facilitate review cycles and final approvals from the concept phase through final print.

Reviewed and proofed packaging artwork and production files with high attention to detail to ensure accuracy, compliance, and print readiness at scale.

Supported development and execution of consumer-facing family guide

Listened to and resolved customer complaints regarding services, products, or personnel.

Directed and supervised employees engaged in sales, inventory-taking, or performing specific services.

Coordinated sales promotion activities, such as preparing merchandise displays and advertising products.

Examined products purchased for resale or received for storage to determine product condition.

Prov

Created and managed Giving Tuesday campaign that raised over $7,000 to help students in need.

Assisted Strategic Relations Manager in pursuing and forging corporate partnerships.

Created and implemented social media strategies around marketing campaigns.

Maintained social media accounts to generate and interact with followers.

Conducted guerilla marketing to promote brand building for unique e

Assisted in the planning of HECC conference attendance.

Designed and prepared posters and banners for HECC conference booth.

Created social media list to aid in marketing to prospective clients.

Researched and analyzed competitor strategies to become effective in competition.

Conducted research on customers of competitors to effectively determine their needs.

Organized list of available parts

Feb 2022

Indianapolis Campus

Indianapolis Campus