Julie Scannell

Structured project timelines, documentation, and stakeholder communications across multiple client-facing initiatives. Coordinated international outreach across 15 countries and used AI-assisted tools to improve research organization, outreach personalization, and messaging development.

Developed a structured go-to-market plan by analyzing market conditions, competitor positioning, consumer behavior, product fit, and channel opportunities. Synthesized stakeholder feedback and research findings into recommendations for market entry planning and delivered a stakeholder-ready business and marketing plan with next steps.

Directed project timelines, deliverables, stakeholder communications, quality assurance, and project documentation for enterprise client initiatives. Managed marketing portfolios exceeding $250K, coordinated cross-functional teams to support on-time launch, and streamlined workflow coordination to improve delivery efficiency.

Oversaw marketing campaign timelines, approvals, deployment schedules, stakeholder communications, and reporting inputs across departments. Implemented marketing automation workflows to reduce manual processes and maintained digital and print assets to ensure accuracy, consistency, and brand alignment.

Owned day-to-day marketing as the primary marketing lead across B2B partner and B2C consumer initiatives. Managed vendor timelines and promotional materials, coordinated events and station grand openings, and handled annual paid media budgets exceeding $100K across Google Ads and social media campaigns.

Completed an exchange program focused on Marketing Strategy and Social Change at the University of Sussex.

Earned a Master of Business Administration (MBA) from Lancaster University.

Completed a Bachelor of Arts in Communication at the University of California, San Diego.