Chei'La Hubbard

I am a bold and innovative Lifecycle Marketing Manager with over 8 years of experience in crafting high-impact, multi-channel campaigns that elevate customer engagement and drive revenue growth. My expertise lies in CRM lifecycle management, AI-driven marketing, email and SMS automation, and A/B testing. I am HubSpot certified in AI for Marketing, SEO, and Social Media Marketing, and I leverage AI tools like ChatGPT and analytics platforms such as Power BI to deliver seamless customer journeys.

Throughout my career, I have successfully launched lifecycle marketing campaigns that have significantly increased retention rates and optimized conversion rates through strategic A/B testing. My role as Marketing & Client Experience Lead at The Color Fairy allowed me to design branded visuals and scale Meta Ads campaigns, achieving a remarkable 3X ROI. I am known for creating high-performing strategies that blend creativity with data, ensuring that every campaign resonates with the target audience and meets business objectives.