Charles Tipay

Provided product marketing and GTM consulting for healthcare technology startups focused on positioning, messaging, sales enablement, and launch planning for RCM and healthcare SaaS solutions. Supported multiple client engagements from 2014 to the present.

Built sales enablement infrastructure for an early-stage cybersecurity environment, creating a 13-page Sales Enablement Guide and Product Dictionary adopted within 90 days. Developed a Quick Start Guide and reusable visual asset library to translate complex concepts into enterprise buyer value, partnering with product leadership to align GTM documentation with solution requirements.

Launched a mobile-first credentialing automation platform achieving 40% provider adoption across 100,000 users and strengthening differentiation ahead of symplr acquisition. Led VoC-driven roadmap inputs, built competitive intelligence that improved win rates by 30%, and implemented full sales enablement (battlecards, demo scripts, ROI calculators) adopted by a 25-person sales organization.

Built partner marketing infrastructure and launched a webinar series to support telecommunications carrier partnerships. Developed co-marketing positioning for carrier audiences that was later eliminated during the COVID-era telecom downturn.

Drove go-to-market for a healthcare clearinghouse platform that served as the only fully operational billing clearinghouse during the 2024 Change Healthcare ransomware disruption, supporting transactions for thousands of hospitals. Increased provider adoption 45% within 18 months and reduced the average sales cycle from 6 to 4 months, improving pipeline velocity by 35%.

Launched patient self-service kiosks and web portals across 200+ hospitals, strengthening NCR positioning in patient access technology. Developed GTM strategy resulting in 50% market share growth within 18 months and created/managed analyst relations with KLAS, Gartner, and HIMSS Analytics.

Pioneered the first RCM outsourcing program for hospital GPO members, generating $50M+ in contract value across 200+ member hospitals over 3 years. Developed an RCM partnership model achieving 40% member adoption and built vendor partnerships that reduced member costs by 25%.

Managed revenue cycle operations for a multi-site home healthcare organization and implemented EDI claim submission, reducing days in A/R by 35%. Improved clean claim rates from 82% to 94% through claims processing enhancements.

Earned a Bachelor of Science in Psychology from Texas A&M University.