Varsity Brands

Varsity Brands, Inc. specializes in the empowerment of schools and their associated teams, focusing on building the significance of school spirit within local communities. Founded in 1972, it initially began as a small sports division selling equipment such as tennis nets before expanding into a comprehensive enterprise that encompasses a diverse range of products and services designed for educational institutions and sporting teams. At Varsity Brands, we pride ourselves on offering customized solutions that meet the unique needs of schools and their athletic departments, ensuring that we remain a leader within the market. Our significant role in student experiences connects spirit, leadership, and academic achievement, making us a formidable presence in the education sector.

The company is organized into three major divisions: BSN Sports, Varsity Spirit, and Herff Jones, each contributing to our goal of elevating the student experience. BSN Sports offers athletic gear and uniforms, while Varsity Spirit excels in cheerleading and performing arts competitions. Herff Jones is renowned for creating class rings and graduation memorabilia, further enhancing the significance of educational milestones. With the backing of a substantial team and a commitment to innovation, Varsity Brands continues to influence and uplift educational experiences across the United States.