Open to opportunities

cellini tsz-ying cheung

@cellinitsz-yingcheun

I grow strategic enterprise SaaS accounts across APAC through executive partnerships and customer-led commercial strategy.

Australia

Message

What I'm looking for

I'm looking to lead strategic enterprise relationships, drive regional growth and customer outcomes, and mentor high-performing teams through cross-functional collaboration.

At Atlassian, I lead strategic relationships with enterprise, Fortune 500, and government customers across APAC, aligning solutions to transformation priorities and long-term business outcomes.

I have also led the Greater China region as Interim Account Director, with commercial ownership across China, Hong Kong, Macau, and Taiwan during a leadership transition. I strengthened C-suite partnerships, regional go-to-market execution, and Atlassian’s presence through customer advisory boards, executive roundtables, and Team on Tour events.

Across Atlassian, I have managed a $40M+ book of business across ANZ and Asia, exceeded growth targets, and earned consistent "Exceeds" and "Greatly Exceeds" performance ratings. I support team development through mentoring, best-practice sharing, and coaching on customer engagement, objection handling, and time management.

Previously, I delivered 250% of target at Brandwatch and grew a consulting book of business from $1M to $7M. My experience spans SaaS account growth, customer success, market intelligence, consumer insights, finance, marketing, and Food Science.

Experience

Work history, roles, and key accomplishments

Current

Senior Strategic Account Manager

Current

Atlassian

Apr 2024 - Present (2 years 5 months)

Leading strategic relationships with Atlassian's top enterprise customers across APAC, driving growth, customer value, and team excellence. Mentoring peers and collaborating with the Head of Account Management to drive alignment and operational excellence.

Strategic Account Leadership Stakeholder Engagement Coaching Mentorship Team Enablement Cross Functional Collaboration Customer Success Partnership Strategy

Interim Account Director

Atlassian

Jul 2024 - Dec 2025 (1 year 5 months)

Provided strategic leadership for Atlassian's Greater China Region, overseeing regional growth, customer success, and go-to-market execution. Shaped and executed regional account strategy while maintaining deep engagement with C-suite stakeholders.

Strategic Leadership Account Strategy C suite Engagement Cross Functional Collaboration Customer Success Go To Market Executive Engagement

Strategic Account Manager

Atlassian

Oct 2022 - Apr 2024 (1 year 6 months)

Developed and executed commercial strategies to align Atlassian solutions with customer needs across ANZ, Greater China, Hong Kong, Taiwan, Singapore, and Southeast Asia. Built strong relationships with C-suite executives and procurement teams to drive enterprise growth.

Commercial Strategy Account Management Executive Relationship Building Forecasting Customer Success Cross Functional Collaboration

Account Manager APAC

Brandwatch

May 2022 - Oct 2022 (5 months)

Managed enterprise accounts across APAC, focusing on growth, retention, renewals, and upsell opportunities. Collaborated with internal teams to deliver value and achieve client business objectives.

Account Management Customer Retention Upselling Renewals Cross Functional Collaboration

Customer Success Growth Manager

Brandwatch

Oct 2021 - May 2022 (7 months)

Hybrid role combining Account Manager and Customer Success Manager functions focused on growth of client accounts for newcomer customers. Supported SaaS clients in achieving measurable outcomes through strategic success planning.

Customer Success Account Management Strategic Planning Customer Engagement SaaS

Technical Account Manager

Mintel

Nov 2019 - Oct 2021 (1 year 11 months)

Leveraged a Bachelor's degree in Food Science & Nutrition and 5 years of industry expertise to lead SaaS integration and market intelligence delivery. Provided deep subject matter expertise for Food and Pharmaceutical accounts while overseeing a diverse portfolio.

SaaS Integration Market Intelligence Subject Matter Expertise CRM Management Deal Closure Technical Advisory

Finance & Marketing Consultant

Viewpoint Finance & Consulting

Jun 2018 - Oct 2021 (3 years 4 months)

Managed projects and developed relationships with clients, building a network to gather competitive intelligence. Developed marketing strategies and created content across Asian social media platforms.

Project Management Customer Relationship Management Marketing Strategy Social Media Data Analysis

Marketing & Consumer Insights Oceania

International Flavors & Fragrances (IFF)

Jul 2016 - Apr 2018 (1 year 9 months)

Led strategy development and planning for the Oceania market, setting yearly targets and creating marketing campaigns. Managed projects across sales, technical, and design teams globally.

Strategy Development Marketing Campaigns Project Management Market Research Consumer Insights Sensory Panels

Sales & Marketing Coordinator

Sensient Flavours & Colours Australia

Aug 2013 - Jul 2016 (2 years 11 months)

Created marketing resources such as promotional materials and presentations. Managed customers and projects, generated forecasts for high-volume clients, and provided technical support to sales teams.

Marketing Customer Management Forecasting Technical Support Sales Support