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Celeste Gomes

@celestegomes

Digital Marketing & CRM Specialist | CleverTap, Gupshup, Omnichannel Campaigns, Funnel Analysis, A/B Testing | Experience in E-commerce & Retail

India

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What I'm looking for

I’m particularly interested in opportunities where I can leverage my existing CRM and e-commerce expertise while continuing to grow into broader digital and performance marketing roles.

Digital Marketing Professional with ~3 years of experience specializing in E-commerce, Omnichannel Campaign Strategy, and CRM Retention. I bridge the gap between performance acquisition and customer lifecycle marketing (CLM) to drive sustainable, full-funnel growth.
Throughout my career—spanning high-impact retail accounts like Aditya Birla Fashion & Retail (Iksula) and platforms like foundit—I have focused on turning data into revenue. Whether it’s scaling repeat purchases, orchestrating personalized WhatsApp/email automations, or optimizing conversion funnels, I love building retention loops that stick.
Core Expertise:
CRM & Automation
Campaign Execution & CRO
Google Search Ads - Certified
Always open to connecting with fellow marketers, growth leaders, and recruiters looking for data-driven talent. Let’s connect or reach out at sanjanagomes88@gmail.com.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Executive

Current

Iksula (Client: Aditya Birla Fashion and Retail Ltd.)

Dec 2023 - Present (2 years 10 months)

Engineered omnichannel campaign strategies that increased repeat purchaser rates by 4% and optimized conversion efficiency across the funnel. Designed personalized user journeys and automated bot flows using Gupshup and Webhooks to nurture customer relationships.

CleverTap Yellow.Ai Mailmodo Gupshup Webhooks Power BI Adobe Analytics Google Ads Conversion Rate Optimization Funnel Analysis A B Testing

Digital Marketing Executive

foundit

Mar 2023 - Dec 2023 (9 months)

Spearheaded end-to-end email marketing and Customer Lifecycle Marketing strategies, planning monthly campaigns that drove repeat job applications and re-engaged dormant user bases. Optimized the user acquisition funnel and re-engagement strategy, resulting in a 5% increase in relevant job applications.

Email Marketing Customer Lifecycle Marketing Audience Segmentation Campaign Management Data Analysis CTR Optimization

Digital Marketing Intern

foundit

Aug 2022 - Mar 2023 (7 months)

Managed campaign planning and execution to drive traffic, sales, and repeat purchases by working closely with design, content, and product teams. Orchestrated multi-channel communication (SMS, WhatsApp, Email, Push) to improve audience targeting and drive platform traffic.

Campaign Management Multichannel Communication SMS WhatsApp Email Push Audience Targeting